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The Ultimate Resume Checklist

What to Include in a Resume

If you’re reading this article, then you’re probably also in the process of applying for a job. In that case, you’ve found the right place! Here at Inklyo, we know that even the mere thought of creating your resume can be daunting, so we’re here to help. Resumes do take time and patience, but if you’re equipped with the right tools and resources, you’ll have no trouble breezing through the resume writing process . . . and who knows, you might even have fun along the way! This resume checklist will discuss what to include in a resume and will focus on the following topics:

  • Sections (or headings) to include
  • Information to omit
  • Design elements
  • Spelling, grammar, and punctuation
  • Additional tips to make your resume stand out and help land you that dream job

The Resume Checklist

Feel free to read this checklist as you’d like—from beginning to end, or just the sections that pertain most to your resume writing needs. We do, however, suggest reading through the tips to the end—you’ll find some great advice that will really take your resume, and resume writing skills, up a notch!

What to Include

✓ Contact information. Full name, address (street name and number, city, state, and zip code), phone number (home or cell; choose the one you use most often so it’s easier to reach you), email address (keep it professional), and a link to your LinkedIn profile (if you have an account; optional). Depending on your industry, you can also include a link to your professional website (if you have one) or a portfolio of your work.

✓ Summary. A few brief but comprehensive sentences at the top of your resume highlighting how your skills and accomplishments will benefit the company you are applying to. Try to match this information with the qualifications outlined in the job description.

✓ Relevant knowledge and skills. A concise bulleted list of your knowledge, skills, and attributes that apply to the position at hand.

✓ Work experience. A comprehensive summary of your work history from the past 10 to 15 years. These must be listed in reverse chronological order, which means listing the newest positions first. For each job, include the company name, your position, the dates you worked there (months and years), and a few bulleted points outlining your duties and accomplishments in your role.

✓ Education. Also list your education in reverse chronological order. Unless you’re in high school, it is not necessary to include your secondary education. Rather, focus on your post-secondary education (university and/or college).

✓ Volunteer experience (optional). List any volunteer positions you have held, especially if they’re relevant to the job you’re applying to.

✓  Industry-specific extras (optional; list each under its own heading). Licenses and Certifications, Publications, Professional Affiliations, Professional Memberships, Awards and Recognition, Portfolio

What to Omit

✓ Non-job-related social media profiles. This includes Facebook, Twitter, Instagram, and Google+.

✓ A “Career Objective” section. Instead, write a summary that explains why you’re qualified for the position and what makes you the best candidate.

✓ A “References” or a “References Available upon Request” section. If a potential employer needs references from you, they will contact you.

✓ Pictures, tables, graphs, or charts. They are unnecessary and will cause confusion for both readers and applicant tracking systems (ATS).

✓ Gender, age, or marital status. These personal details are not necessary to include, as employers are not allowed to make decisions based on an applicant’s status.

✓ A photo of yourself. Save this for your LinkedIn profile, and make sure it’s professional looking.

✓Fraud, padding, and exaggeration. Don’t lie!

✓ Clichéd words. Avoid words such as try, love, seasoned, experienced, creative, and innovative. Many of these words are vague, over-used, or have lost their strength. Focus on showing your skills rather than telling about them.

Design Elements

✓ Document type. Unless the employer asks for a specific format, prepare your resume as a Word document (.doc or .docx). Word documents, as opposed to PDF or other file types, are the most common and are, therefore, the easiest to be emailed/attached, opened, and read.

✓ Format. Write your work experience and education in reverse chronological order. This means listing your positions from the newest to the oldest.

✓ White space (or negative space). This refers to margins (the areas between the main content and the edges of the page), gutters (the vertical space between columns), and the spaces between lines of type and graphics or figures. Having a balance between white space and content will keep your resume from looking cluttered while drawing the reader’s eye to certain sections.

✓ Font style, size, and color. Use a font that is easy for both ATS and a real person to recognize: Arial, Calibri, Verdana, Times New Roman, Georgia, Lucida, Tahoma, or Trebuchet—these fonts were designed for the web. The font size should be between 10 and 12 point, and the color should be consistent throughout (black).

✓ Margins. Use 1-inch margins all the way around your resume. This will ensure that no information gets cut off if a paper copy is printed and that no information will be lost to ATS if it falls outside the margin.

Spelling, Grammar, and Punctuation

✓ Attention to detail. Spelling and grammar are important indicators of a candidate’s attention to detail; they highlight defects rather than spotlighting qualities. It is nearly impossible to recover from spelling errors on your resume.

✓ Action words. Use words that convey action, such as advised, examined, oversaw, prepared, resolved, and compiled.

✓ Consistency. Be consistent with your punctuation throughout. This includes putting periods at the end of complete sentences, using only single or only double quotation marks, using the serial comma, and using only straight or only curly quotes.

✓ Acronyms. Always make sure to spell out any acronyms in full upon their first use.

✓ Editing. Make sure to take the time to thoroughly edit and proofread your resume. Even the smallest spelling mistake can have a disastrous effect, so pay extra attention when reading through your resume. You may even want to use a professional editing service to have an extra set of professional, discerning eyes catch any errors you may have missed. Editing is crucial for two reasons: 1) ATS software will miss important keywords and phrases if they’re spelled incorrectly, making your resume more likely to get rejected and 2) A hiring manager who sees mistakes in your resume won’t take you seriously and will think you are lazy, which also makes it more likely for your resume to get rejected.

✓ Punctuation. Make sure to use punctuation marks properly. Know the difference between a hyphen (-), an en dash (–), and an em (—) dash; when and how to use a semicolon (;); how to properly use a comma (,); and how a period (.) should be placed at the end of each complete sentence.

✓ Capitalization. Capitalize words correctly. Do capitalize names; proper nouns; names of cities, states/provinces, and countries; languages; company names; brand names; and months. Do not capitalize job titles (unless they come before a name); college/university majors; important-sounding career words that aren’t proper nouns; seasons; or directions.

Bonus Tips for an Outstanding Resume

✓ Customization. Tailor your resume specifically to each job that you apply for. This means incorporating words and phrases from the job description—as they apply to your skills and experience—directly into your resume. Try to put most of these words and phrases in the top-third of the first page of your resume.

✓ Template. Stay current and use a modern and professional resume format, but avoid using a template. A template will make your resume look too generic, and it won’t stand out to a potential employer.

✓ Pronouns. Don’t use third- or first-person pronouns. For example, instead of saying “Annie prepares” or “I prepare,” just say “Prepare.”

✓ Email address. Make sure your email address is professional and appropriate, and avoid using a nickname. Think john.smith@email.com as opposed to crazyjohnny27@email.com.

✓ Metrics: Include performance metrics to show exactly how you helped the company. This could mean percentages, dollars, percentages, or time frames.

✓ Keywords. Include industry keywords in your resume, but not too many.

✓ Cover letter. Supplement your resume with a cover letter, especially if the job description calls for one. If you don’t include this important document when it’s asked for, it’s highly unlikely that the hiring manager will even look at—let alone consider—your resume, regardless of how qualified you are for the position.

Quick Reference: Resume Sections

If you’re a bit unsure about how to structure your resume to include all the required information, here’s a tool you can use to guide you. This isn’t the only way to structure a resume, but it’s a great starting point from which you can expand and personalize as much as you want.

Resume Section

Where Is It?

What Does it Tell the Reader?

Main Header (Name and Contact Information) Very top of first page Tells the reader your preferred name and the best ways to contact you
Summary Top of first page, under main header Explains why you’re qualified and sums up why you’d be the best candidate for the job
Knowledge and Skills Top third of first page, beneath Summary Tells the reader how your knowledge and skills match those required by the position
Work Experience Middle of first page, beneath Knowledge and Skills Explains how your professional achievements could benefit the company you’re applying to
Education Beneath Work Experience Shows the reader whether you meet the educational   requirements for the position
Other Information Beneath Education Shows how your other assets would be beneficial to the role being applied to. Examples include volunteer work, additional honors or completed courses, etc.

Conclusion

So there you have it—the ULTIMATE resume checklist. Comprehensive? Yes. Helpful? We hope so! Now that you’ve read through the resume tips outlined above, you should be confident in creating an outstanding resume that’s up to date, modern, and exactly what your potential employer wants to read. You now know exactly what to include in your resume and what to avoid, how your resume should be designed and formatted, and how to put it all together. But before you send it off, make sure to edit, edit, edit! Using an editing service will ensure your resume is error free so that you land that dream job.

Take these tips, apply them, and share them with your friends! There’s nothing better than that sense of accomplishment you feel after completing something you worked really hard on, and that’s what we want to help you achieve. Best of luck!

Filed Under: Business Tagged With: career, personal branding, resources, resume, rw

Top 5 Customer Relationship Management Tools

Improve customer support with customer relationship management tools

You may have seen the term “CRM” bandied about on blogs and technology sites and wondered what it means. The term stands for “customer relationship management,” and it’s a hot topic for small businesses. CRM is all about improving contacts with existing and future customers. It runs from a sales office fielding calls from potential customers, through to scheduling sales meetings, and on to customer service and technical support after a sale. Maintaining an office just for customer support is an expensive luxury that most small businesses just can’t afford. However, more and better customer relationship management tools are now becoming available to reduce the complexity of this field of business to the point where an existing small team can integrate CRM functions into its usual work schedule. This review examines the top five customer relationship management tools currently on the market.

1) Zendesk

One of the main benefits of customer relationship management tools is that they enable you to focus all the contact channels customers may use to contact you in one dashboard. You centralize information gathered by different team members during customer contact, share any pertinent information, and enable the customer to feel recognized. There is nothing more annoying than calling a company, getting transferred to different people, and having to explain your needs all over again. Zendesk helps keep your team informed regarding contact with customers made by other team members. Therefore, it helps reduce repetition of effort and improves response times to customer queries through workflow scheduling. This customer relationship management tool is cloud based, so you don’t have to install any complicated software, and your team members can access the system from home or while on the move. One element of the Zendesk suite enables you to set up self-help systems, so customers can browse a set of solutions without having to call in for technical support.

2) Get Satisfaction

Zendesk includes a customer self-service module to help reduce the demands on your technical support team, but Get Satisfaction takes this concept one step further by fostering the creation of customer communities. This is like having a Facebook specifically dedicated to your company, its products, and its customers. You encourage customers to check out the community when they first visit your website. This has the benefit of getting existing customers to guide potential clients on the value and usage of your products. People naturally resist sales pitches, so being able to talk to existing customers gives first-time visitors the courage to buy. The community ethos carries through the customer life cycle, enabling customers to advise each other about how to install and exploit your products to their full potential. Customers having trouble with a purchase can use the community for technical advice as well.

3) SurveyMonkey

SurveyMonkey is the world’s leading online survey platform. It includes access to millions of respondents in the world population, which enables you to research the appeal of your products while they are under development. However, surveys and questionnaires are also key tools in CRM, and you can use SurveyMonkey as a customer relationship management tool. Customer feedback is a key input to improving your services. People are sometimes reluctant to complain if they received poor service, but they will tell their friends, meaning you will lose potential customers without realizing your company is doing anything wrong. Prompting customers for feedback, especially those that chose not to buy, will help you highlight and fix weaknesses in your business’s customer services.

4) Casengo

Casengo is a lot like Zendesk, but it’s a lot cheaper. It can be difficult to choose between these two customer relationship management tools, but fortunately, both offer a 30-day free trial, so whether you choose Casengo or Zendesk may just come down to which of the two you feel more comfortable using. Like Zendesk, Casengo centralizes customer contact channels and provides a central store for records of contact events. Casengo also has a customer self-service module. Both Casengo and Zendesk have a free version with limited functionality. The free version of Casengo only allows you to monitor chat-based contacts with customers. The free version of Zendesk only covers email contact. Casengo is based in Amsterdam, in the Netherlands, so its tariff is priced in Euros, not US dollars. Casengo’s basic paid plan costs €9 per user per month, whereas Zendesk’s cheapest paid package costs US $25 per user, per month. Casengo offers a free trial of any of its packages, but Zendesk’s free trial offers its mid-range package, which retails at US $59 per user, per month. The equivalent package at Casengo costs €29 per user, per month.

5) Deskero

The distinguishing feature of Deskero is that it integrates with Facebook, Twitter, Google+, LinkedIn, and YouTube. So if you focus your marketing efforts on social media, it’ll probably be the most appropriate customer relationship management tool you could choose. The Deskero presentation specifically refers to the system as Help Desk software, so they don’t aim to fulfill all CRM functions, such as pre-sales and sales force support. Deskero has four different price packages, the cheapest of which is free. The free version allows for only one user and integrates with just one social media platform. The cheapest paid package costs US $15 per user per month and can be integrated with accounts on all five of the social media platforms that Deskero supports. Your help desk webpages are hosted on a subdomain of the Deskero site. Although Deskero’s user interface comes as a standard series of pages, these can be customized to reflect the look and feel of your main website.

Prioritize customer support

Customer relationship management tools enable you to quickly and cheaply offer online customer support, without the need to outsource services to a call center. Whether you expect to get customer approaches via the telephone, through a chat screen on your website, or via email will dictate which of the CRM tools listed in this review work best for your enterprise. Fortunately, all these tools offer trial periods or free versions, so log in to each, and play around with their systems to decide which customer relationship management tool is right for you.

Filed Under: Business Tagged With: resources, rw, small business

Top 6 Keyword Search Tools for Your Business

Unlock your website’s potential with SEO

Do keywords really matter?

The answer, according to Google, is a resounding yes. Search engines use keywords to direct organic traffic to your website. Without the right keywords, your business has little hope of attracting the right customers and converting leads into sales.

If you’ve never done it before, keyword research can seem overwhelming. These six tools will help you build a keyword list and increase your visibility on the web.

1) WordTracker

WordTracker is a well-reviewed tool that will help you create a solid SEO strategy. Its automated search system saves you time and generates up to 2,000 keywords in mere minutes.

Using WordTracker, you can build keyword lists and optimize pay-per-click advertising. The tool stores your searches remotely so you can view your keyword lists anytime and anywhere. The best keywords have a low level of competition, but a high volume of traffic. WordTracker will help you find these search terms, along with up to 300 related keywords per search.

Rather than struggle with complicated spreadsheets, you can view your keyword results in an easy-to-read format. WordTracker’s database, which includes 320 million entries, also helps you identify the keywords your competition is using.

If you’re new to keyword research, WordTracker offers top-notch training in the form of webinars and ebooks. With a free seven-day trial, you can explore most of these features. If you’re looking for a more comprehensive SEO tool, WordTracker offers three paid subscription plans with additional keyword results and competition metrics.

2) Search Combination Tool

The Search Combination Tool is a great way to generate long-tail keywords for your content. Long-tail keywords, which are highly targeted and more than two words in length, will help you target a more specialized niche, and they often lead to more sales. Because long-tail keywords tend to have less competition, it’s important to include them in your SEO strategy.

The Search Combination Tool is unique because it blends different lists of keywords. To get started, simply enter two lists of keywords that are relevant to your niche. The tool will then generate new and unique phrases you can use in your online content. For example, if you enter animal names in list one and descriptive adjectives in list two, the tool will generate a third list of keywords that encompasses all possible combinations of keywords.

Search Combination Tool was developed by Internet Marketing Ninjas, a renowned SEO company with years of experience in the business. Its tools are free to use and are recommended by content-marketing experts from all over the world.

3) Wordpot

When you’re working on SEO, you need a tool you can trust. With over 60 million search-engine queries in its database, Wordpot is a dependable service that helps increase your site’s visibility and click rate.

Wordpot ranks keywords by total daily searches, making it easy to determine the best-ranked keywords at any given time. Because a website’s ranking can vary from one day to the next, it’s important to get up-to-date results on keyword trends in your industry.

While doing keyword research, you must keep in mind that Google, Bing, and Yahoo rank websites differently. Wordpot filters keywords by search engine, helping you plan a more diverse optimization strategy. With Wordpot, you’ll receive a full list of synonyms and related words for every keyword, so you’ll always know what potential customers want to find.

You can use the basic Wordpot tool for free, but paying for a subscription provides additional features and benefits. As a subscriber, you’ll be able to do more searches per day and will receive extra synonyms, related word matches, and projects.

4) Research Central

As a world-class company, Raven has something to offer anyone looking to bolster their web presence. A part of Raven’s suite of marketing tools, Research Central draws on comprehensive data from web services such as Moz, Majestic, Calais, and Google to construct a full profile of your website.

Using Research Central, you can pinpoint the needs of your ideal client. The tool uses Google AdWords to evaluate search terms and generate keyword suggestions that will optimize your online content. All this information is displayed in a user-friendly interface that allows you to explore your results with ease.

Successful marketers know how to get a handle on the competition. Research Central is the perfect tool for competitor analysis because it allows you to view the analytics profile of up to five different websites at once. Using this information, you can analyze any website’s quality by looking at its domain authority and the number of backlinks. You can also check which keywords your competition is ranking on major search engines.

You can try Research Central today with a free 30-day trial. If you like what Raven has to offer, you can purchase a subscription and receive unlimited website analytics, additional user accounts, and free training and support.

5) KeywordEye

KeywordEye is a creative tool with a fresh take on keyword research. Using KeywordEye, it’s easy to brainstorm ideas for your next pay-per-click or SEO campaign.

Lists and rankings are useful to most, but for the visual learner, KeywordEye takes a different approach. Unlike other keyword tools, KeywordEye displays search results in a cloud format. More popular search terms appear in a bigger font, making them easy to identify. This lets you make your own connections and play with the keyword combinations that are right for your market.

For even greater control, you can also filter results by search engine or country. KeywordEye’s Grid View displays keywords in a more traditional list that can be instantly downloaded as an Excel spreadsheet.

As an added feature, KeywordEye lets you see which queries your competition is ranking. With a trial account, you can do up to 20 keyword searches per day for free. KeywordEye’s paid Pro subscription is more suitable to larger marketing campaigns because it provides unlimited keyword searches, a competitor analysis tool, and several other additional features.

6) ÜberSuggest

ÜberSuggest is a free keyword tool with an easy-to-use interface. It’s a great place to start if you’re new to content marketing or if you’re looking to expand into another industry.

ÜberSuggest is similar to Google Suggest, which generates multi-word phrases that users are searching for online. ÜberSuggest replicates this process by combining your keyword with other popular search phrases. This unique algorithm can produce thousands of suggestions for your business website. By clicking on a keyword suggestion, you’ll discover even more long-tail keywords related to your industry.

To find the most popular keywords, you need to focus on different types of content. ÜberSuggest lets you search for a keyword using multiple sources, including images, news, and recipes. This broad scope makes ÜberSuggest one of the most useful search tools on the market today.

Keywords add the sparkle that makes your content shine

When it comes to ranking on search engines, there’s no better way to succeed than optimizing keywords. Keywords function like a treasure map, pointing users from all over the world to your content. If your goal is to find more customers, be sure to make keyword research a regular part of your content marketing strategy.

Filed Under: Business Tagged With: resources, rw, small business

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