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What Can Our Copywriting Resources Do For You?

What is the most important part of a business’s website? Is it the product descriptions? The pictures? The navigation system? No, the most essential part of any website is its killer content. The content is what builds up a website’s search engine ranking, and it’s what keeps customers coming back for more. That’s why it’s more important than ever to make sure that your content shines.

But what if you’re not the best writer or think your writing could be improved? Having to create all this content can be overwhelming.

Don’t fret! With a willingness to learn and the right resources, you can easily improve your content writing skills and develop the knowledge and habits to consistently produce stellar content for your blog or website. Check out the list below to learn some copywriting tips that will form the basis of your copywriting education.

1. Copywriters are, first and foremost, writers.

Businesses want their website copy to be persuasive and earn the trust of potential customers. The best way to do this, however, is not to stuff the website with dry company information or grandiose but empty promises. Producing engaging copy is no different than producing an engaging novel: it must be grounded in a solid understanding of grammar, language, and storytelling.

If a website’s content is poorly written—either filled with typos or filled with cheesy slogans—it says something about the company that produced it. Before you write your website’s copy, make sure you thoroughly edit your work and employ the art of telling a story.

2. Copywriters write for the reader.

As a copywriter, try to put yourself in customers’ shoes. Put yourself into the minds of readers to understand how to speak to them. If your company has developed buyer personas, reviewing these is a great way to create a mindset that will allow you to write something they will want to read. In addition to enticing potential clients to read the content, once you know whom you are writing for, you can help the reader to look at things from a particular perspective. For instance, if you want to draw attention to the benefits of a particular product, gear the article toward the reader by uniting the problems the reader is likely experiencing with the solutions offered by your product.

3. Copywriters write for the business.

In addition to aligning themselves with readers, copywriters should align themselves with their company’s goals. By maintaining good communication with employers and other team members, all parties know what will be included in the copy to produce the desired outcome. This way, the content produced by you, the copywriter, will be in tune with the specific end goals of the business. If you know the end goals, you can clearly convey your company’s message to the public.

4. Copywriters write using search engine optimization.

The Internet categorizes information based on relevance. Search engines will pull up articles that fit certain keywords based on criteria such as the articles’ content, metadata, and posting date. Copywriters need to be aware of what keywords and phrases to include to ensure that the content is optimized and can be found by the readers who are looking for it. This way, the content is brought up in searches more often and will increase the visibility of your site. You should also make sure that the content is not simply stuffed with keywords but incorporates them in a way that sounds natural. This will make the content more enjoyable to read and will help your site avoid penalties from Google.

Conclusion

There’s always something new to learn in the field of copywriting. In addition to having a solid grasp of grammar and being a good writer, copywriters need to stay abreast of new trends and changes in search engine optimization best practices. There is no “finish line” when you’re a copywriter; there’s always a new challenge to overcome or a new skill to learn. This can be daunting, but remember that you don’t have to do it all alone.

6 Reasons Businesses Outsource Their SEO Content Writing

A Guide for Writers

Some companies are wary of the shift to outsourcing search engine optimization (SEO) content writing, worrying that it might not be the best decision. However, there are several benefits to outsourcing content writing. In fact, outsourcing can actually be much better for a company than attempting to do the work internally. Knowing why companies choose to outsource can help you, as a writer, understand the obstacles they face and better cater to their needs.

1. They want to focus on what they do best.

If a company doesn’t specialize in SEO content writing, then why strain to make it churn out content? Companies often choose to outsource SEO content writing services to keep their employees working on the tasks that are essential to the core functions of their businesses. This improves efficiency and quality assurance.

2. They want to save the hassle of hiring, training, and paying full-time writers.

When companies try to internalize SEO content writing, it often means having to hire new staff. This itself can be a huge hassle, particularly if the company is new to the world of SEO content writing and doesn’t know what skills to look for.

Once they finally find someone who is able to take on SEO content writing duties, they then need to train them. Even if new hires are competent writers and are familiar with SEO, they will still need to be familiarized with the company and the procedures for writing and posting content. Hiring full-time in-house writers can be a good solution for larger companies, but many small businesses cannot sustain the burden of paying another full-time team member. Plus, if the company is only aiming to produce a weekly or bi-weekly blog post, a full-time writer is likely overkill.

3. They want their SEO content writing to be done skillfully.

Even if some members of a business’s in-house staff take the time to learn the basics of SEO content writing, there’s no denying that a full-time professional SEO content writer is going to be much more skilled at incorporating SEO best practices into clear and engaging copy. As an SEO writer, your knowledge of and experience in the field is what sets you apart from the average employee, and a desire for the high-quality content you can produce is ultimately what will push businesses away from completing the work in-house and toward outsourcing to a professional.

4. They want their SEO content writing to be done efficiently.

Because freelance writers are used to working within deadlines, companies are guaranteed that their projects will be completed efficiently. This beats waiting for the one or two employees who have picked up some SEO content writing skills to complete the projects after finishing their other duties.

5. They want to choose their own output frequency.

The great thing about outsourcing is that companies don’t need to stick to a certain number of articles every month. If they find that the frequency at which they are posting is not enough to engage and excite their readers, they can easily increase the number of articles they issue each month. Similarly, if they need to downscale to fit a budget, they won’t have to worry about having a full-time staff member without tasks to complete. Outsourcing to a freelance SEO content writer allows them the freedom to post at the frequency they determine appropriate.

Conclusion

As a writer, it’s important to be looking for opportunities to use your skills. Many businesses are seeking high-quality SEO web content to keep their blogs and websites fresh, compelling, and valuable to potential customers, and understanding the obstacles businesses face can help you partner with them to produce the content they need.

 

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