Sure, you’ve heard of blogging.
Maybe you’ve even tried it once or twice.
With everything else you have on your plate, however, you’re probably thinking it’s a waste of time.
The truth is, starting a blog is one of the best marketing tactics for your business. Blogging has tons of great benefits, from increasing your conversion rate to connecting with clients on a more personal level.
Why start a blog indeed. Still not convinced? Let’s look at some of these advantages in detail.
Advantage #1: A blog helps you find clients.
Have you ever needed something and didn’t know where to look?
Chances are, there are hundreds of customers looking for a company just like yours. By starting a blog, you’ll be creating a new way for these clients to find you.
The key to making this process work is search engine optimization. If you place keywords strategically throughout your blog posts, search engines will be more likely to send ideal clients to your website.
Sharing your blog posts on social media is another good way to generate leads. According to Neil Patel of KISSmetrics, a blog can increase inbound links to your website by over 90%. With blogging, you can tailor content to your clientele, making it more likely that they’ll purchase a product or service.
Advantage #2: A blog leads to more sales.
Static content, such as a contact page on a company website, tells your readers important information.
More often than not, however, webpages don’t ask the reader to do anything.
That’s why the call-to-action page is so important. Without it, potential customers won’t take that next important step—finding out what your company can do for them.
By starting a blog, you’ll be able to issue calls-to-action on a regular basis. This can be as simple as inviting your readers to leave a comment. You can also take it a step further and ask them to join your email list.
Without a call-to-action, your readers will have little incentive to check out the rest of your products and services. According to Mashable, the average bounce rate for websites hovers around 50%.
With a blog, you have a cost-effective way to increase client retention and ensure your audience is always engaged.
Advantage #3: A blog lets you show your expertise.
When your car breaks down, you visit the mechanic. If you get the flu, you make an appointment with the doctor.
Why do we rely on certain people to solve certain problems?
The answer is simple: we see them as experts.
To launch a successful business, you must be able to prove that you’re an expert in your niche. Blogging is an excellent place to start because it reaches such a wide audience. For example, the total monthly readership for blogs on WordPress.com is over 400 million people.
Even if you’ve never written a blog before, it’s easy to get started. What you write should clearly reflect your strengths as a business. For example, a content writing service could blog on time-saving techniques for writers. A graphic design company could produce infographics to enhance its blog posts.
You should also consider guest blogging on another website in your industry. When readers see that other experts have given you their seal of approval, they’ll be more likely to see you as an authority.
Advantage #4: A blog lets you put your business into your own words.
How often do you get a chance to tell people what your company is really about?
If you’re like most businesses, it’s probably not often. Outbound marketing techniques, such as sales calls, are often brief and impersonal. You don’t always have time to convey your services in the way you want.
What if there was an easy way to put it all out there?
Blogging could be the answer you’re looking for. With a blog, you’ll have the freedom to put your company into your own words. Whether your business is brand new or something you’ve been working on for years, blogging allows you to put a personal touch on your public brand.
Experts agree that highlighting your company’s personality increases customer loyalty. For example, Forbes writes that business storytelling helps create a meaningful connection with clients.
The next time a customer asks about what you do, point them to your blog. They’ll appreciate having such an approachable, informal window into your company.
Start Small, Dream Big.
You’ve learned about the advantages of blogging. Now, it’s time to get writing.
As in any new business venture, it’s OK to start small. Try setting up a publishing schedule—like one post a week—and sticking to it.
Over time, you’ll reap the benefits of more sales for your business and higher customer satisfaction.
Good luck with your blogging journey, and remember to have fun!