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Benefits of Blogging for Your Business

With the expansion of online businesses, you may be researching how an online presence can benefit your company or how you can make money blogging. In fact, there are numerous benefits of blogging that you may never have considered.

Increase your client base

One of the major benefits of blogging for your business is that you can attract a whole range of customers who may not have heard of you otherwise. Blogs are one of the top ways to advertise to the online community. This is particularly true if your target audience is young adults or those in their twenties and thirties. Fewer people are listening to the radio and looking at print newspapers, so only using such media will limit your audience.

Gain feedback

One of the greatest benefits of blogging is that it creates a community around a shared interest. This not only offers great ways to network within your field, but it also helps you connect with your clients. Comments and feedback sections will let your customers tell you what they like and what needs work. Nothing is perfect, and if you want to appeal to a larger customer base, you’ll want to take in feedback to improve your product.

Network with like-minded professionals

You never know when your blog will attract the right person with the right connections. Networking is a top way to bring in more clients, and it also helps you to obtain larger contracts and better connections in your field. A reader may have some helpful advice that could be just what you’ve been seeking. These networks may also provide you with the newest information to keep updated with progress and innovation in your field. You can then expand on this knowledge in your own blog writing.

Show your expertise

Writing blogs is a great way to broadcast to clients, and potential clients, what you know about your profession. This is also one of blogging’s biggest benefits. If clients can research your business and scope out your services before committing to any purchase, they’re more likely to contact you than other businesses without an online presence.

The more you blog and the more readers you get, the better your company appears to an outsider. The knowledge and prowess that you’ve acquired in your field will be demonstrated to anyone who encounters your blog. This can lead to growth beyond a wide client base, such as awards in your field or consulting positions.

Personalize and humanize

One of the more personal benefits of blogging is that adding a blog to your social media offers more of a human aspect than a 140-character Twitter post. One of the big benefits of blogging is that it gives your business a voice, style, tone, and personality that will make it easier for customers to connect with your business. When you create this voice, make sure it’s genuine and honest. If your customers think you’re putting on a mask to sell a few products, they may feel turned off.

Creating a Great Freelance Writer Team

Establishing a competent and reliable freelancing writing team that will bring in clients and get the job done can be a huge headache. Since freelance writers are technically not employees, ensuring quality, consistency, and timeliness are great concerns for business owners. Choosing the right people is important, and there are certain traits you will want to look for in freelance writers. Below are some of these traits, as well as common tips for working with freelancers once you have selected your team.

Ask for a portfolio or sample

A resume or curriculum vitae is not always a good representation of writing skill. When hiring a freelance writer, the first step in the process should be testing his or her abilities. Assign a mock project with a topic that matches your desired style of writing. This will give you a good idea if the freelance writer can follow instructions, research, and write well on the topic. You should have some quality criteria established ahead of time so that you can review the work objectively. In addition, freelance writers usually have a portfolio of previous work they can provide upon request. You will need to review each sample carefully to evaluate quality.

Set clear requirements

You need to communicate with all of your freelancers all the time to ensure projects are completed well and on time. You need to make sure to set out your content expectations regarding style and tone, and you should provide tips and reminders as often as possible to keep your content production on track

Look for variety

When hiring, look for a wide variety of skillsets in your freelance writers. Journalism, SEO copywriting, researching, and blogging are all essential in content development. You will need to put out several advertisements in different places to attract the right applicants.

Provide resources

Do not be surprised if a freelance writer does not understand the field about which you are asking him or her to write. A lack of expert knowledge does not have to mean low-quality content if you provide the proper resources. For research purposes, make blogs, websites, and manuals available to your freelance writers. Also, maintain a freelancer availability schedule to ensure you have the resources you need to complete the projects you have in your queue.

Remote Editing and Remote Editing Jobs

Find out whether remote editing jobs could suit you

Many jobs can be done via telecommuting. According to a WorldatWork Telework Trendlines report, 38 percent of U.S. employees who do not telecommute believe their work could be accomplished remotely. Rather than traveling back and forth to work and spending time and money on the commute, employees can work outside the traditional office setting—typically at home—while staying connected to employers and colleagues via the computer or phone.

Regarding the business of editing, various industries offer many types of editing jobs in which editors work in a traditional office environment. Luckily, editing is one of those jobs that can be done remotely very easily. Editing often involves solo work, can be done as a home business, and is (in this day and age) mostly computer-based. As more media outlets, publishing companies, and other employers are finding many benefits to making remote editing jobs available, they are enthusiastically adopting newer technology to make remote editing easier. If you desire the flexibility of choosing a remote editing job, you can work from anywhere you have a computer and Internet access. Having a remote editing job can be ideal.

There are many different types of remote editing jobs out there. So no matter if you are a sound editor, a video editor, a book editor, or a copy editor, you can find a remote editing job.

Is a remote editing job right for you?

To determine if a remote editing job is a good fit for you, consider the pros and cons. The advantages of remote editing jobs include increased productivity, less stress, and a better work–life balance. Disadvantages include isolation, distractions, and the potential to become a workaholic. You must also know and strengthen your negotiating position. Research employers’ existing remote work policies to determine how you would fit in as an employee engaged in a remote editing job.

Finding remote editing jobs

To find remote editing jobs, start by searching job boards such as Monster, SimplyHired, Indeed, and CareerBuilder. Use keywords like “remote editor,” “remote editing,” and “remote editing jobs.” Also check out sites like VirtualVocations and FlexJobs, companies whose mission is to make searching for a remote, part-time, freelance, or flextime job better, easier, faster, and safer. Also consider joining professional associations, such as the Editors’ Association of Canada, the Society for Editors and Proofreaders, or the Society of Editors. You can network via these sites and make useful contacts to help secure a remote editing job that is right for you.

Types of remote editing jobs

A search for remote editing jobs will reveal quite a variety. Take a look at this list of remote editing jobs to get a feel for the diversity of the positions available: remote web copy editor, remote web copywriter consultant, remote communications assistant, virtual software editor, remote earth and geo sciences editor, remote computer science editor, remote medical editor, remote veterinary science editor, remote dental science editor, remote environmental science editor, remote political science editor, remote business editor, remote biomedical engineering editor, and remote technical editor.

Determining which remote editing job is right for you

Determining a good fit in terms of remote editing jobs involves not only evaluating the editing job itself (and all its requirements) but also evaluating what you can bring to the job. First, you must also decide if you have the appropriate background—education, knowledge, and experience—to take on a particular remote editing job. Second, you must consider the details of the remote editing job. What are the complexities? How long is it? What is the deadline? How much is it worth to you? Is it worth the time it will take? Remember to take into consideration ongoing projects so you can gauge and/or budget your time in order to complete all your remote editing jobs in a timely manner. Finally, you must evaluate the employer. Research the company/employer. Do its policies, public image, mission, and culture mesh with your values and beliefs? Does it have a reasonable remote work policy/agreement or independent contractor agreement that makes accepting a remote editing job viable for you? All these things must be carefully contemplated, because as a remote editor, your career (and business) is your responsibility alone.

Go remote!

Remote editing can be a fantastic, challenging way to earn a living. So if you are interested in becoming a remote editor and landing all kinds of interesting remote editing jobs, use this introduction to get started on the remote editing career path.