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The Honest Guide to Content Marketing Jargon

Upon entering the always glamorous world of content marketing, I found myself overwhelmed by what I initially thought to be a lot of really important terminology. It seemed for a while like no one was even speaking English; content marketing had a language all its own. Terms like bounce rate, conversion, unique visitors, anchor text, buyer’s journey, and search engine optimization seemed to be thrown around in conversation and in content marketing blog posts in a steady stream, and I had no idea what any of these words meant.

As a newbie, I was pretty concerned about my lack of knowledge. I lost sleep about it. Well, I considered losing sleep about it. Then I had a nap.

Anyway, now I do know what those terms mean, and I finally understand why no one ever wanted to explain them to me. This is because after working in content marketing for a while, you realize what these principles are really about. Sure, there are real, technical definitions for each of the following terms, but anyone who’s ever worked in content marketing knows that these honest explanations are far more accurate.

1. Search Engine Optimization (SEO)

How do I make search engines like me? What do I have to do to be popular? Cut my hair differently? Wear designer clothes? Drive a nicer car? No matter how desperately I try to keep up with the trends, I’m always a step behind. What do you mean, Google has a new algorithm?! Can’t they just pick a bird already?

2. Call-to-action (CTA)

Dear Website Visitor: I bought you flowers, took you out on a lovely date, and told you how beautiful you are. And I even meant it. Then I texted you today, and I got no response. I’m not asking you to marry me, for goodness’ sake––I just want to know if you like me! I just want some positive attention! Can’t you reciprocate a little bit? (Answer a CTA, though, and you’re basically asking me to propose. Just so you know.)

3. Evergreen Content

You know what never goes out of style? Puppies. You always have a safe bet with puppies in your content. Puppies drinking water, puppies running in fields, puppies falling over their own clumsy little feet—anything with puppies will do. Who cares if it’s relevant to your company? It’s evergreen.

4. Twitter Marketing

You might not even know what my company sells, but you do know that we’re really good at being clever in under 140 characters. #winning

5. A/B Testing

Which jeans make me look less fat: the blue ones or the red ones? Red? Are you sure? Will I get more dates if I wear these? How many more dates? Can you please give me some quantified data here?

6. HyperText Markup Language (HTML)

I’m sorry. I don’t speak Computer.

7. PageRank

I’m thinking about running for homecoming queen, but I’m a bit concerned that I won’t be able to get enough votes to win. I’m trying to introduce myself to as many of my classmates as possible, but it turns out that people don’t want to be your friend when you clearly just want them to vote for you. It’s not that I don’t have any friends––it’s just that none of them happen to go to this school, and apparently that means their votes “don’t count.” The injustice of life’s popularity contest, I tell you!

8. “The Ultimate Guide to Content Marketing”

The Barely Adequate Excuse for Information that May or May Not Be Vaguely Related to Content Marketing.

9. Landing Page

Muahaha! Now that I have you here, there’s only one way out! Bye bye, navigation! Hello, conversions! (What’s that, you say? You don’t like giving up your personal information? Well, tough cookies, bub! You’re going to have to give me something valuable for this ebook I’ve been slaving over!)

10. Content Marketer

A brilliant mind who can spin anything to make it relate to almost any industry. Fueled by coffee, this magical creature is constantly seeking ways to make even the most mundane information exciting. As a highly trained wizard, this professional can bring a once-invisible brand into the public eye. Though generally even-tempered, the content marketer does not take well to ill-placed puns or bad grammar.

If you’re still new to the world of content marketing, the above list must have confused the heck out of you. Never fear—there’s still lots of time for you to learn how to use landing pages with CTAs to improve your ROI and PageRank with evergreen content and SEO tactics. In other words, there’s still lots of time for you to learn how to become well-liked by (a) your target audience members and (b) search engines; all it takes is creating and distributing quality content.

Filed Under: Marketing Tagged With: fun, inbound marketing

10 Things Unhappy People Do Not Do

There are so many self-help books and articles out there for people who seek happiness. They advise their readers to live kind, balanced lives—or so they say. They encourage meditating, and donating to charity, and avoiding gossip at all costs. They tell their readers to wake up, exercise, and eat a well-balanced breakfast, all before eight a.m. They advise kindness, and calmness, and preparedness, and acceptance, and flossing. Basically, these books and articles tell people that the key to happiness is being a flawless superhuman.

But what about those of us who don’t strive to be perfect? What about the people who can honestly find contentment with a bag of Cheetos, a beer, and a golden retriever to snuggle with on a Friday evening? What about the people who just want to go to bed each night with a smile on their faces? What are the really important things a person has to do to be happy?

This isn’t a “how to be happy” list. This is a “how to be a balanced human” list. Because, really, balance is what most people sorely lack in their lives, and it’s what they will never find if they are constantly striving to become “happy.” Here are 10 things that unhappy people don’t do and the reasons why doing these things may just make an unhappy person happier. Not happy, as in perfectly content with everything ever, but happier. Hopefully, you’ll read this list and realize that you’re doing all right. Maybe you’ll learn a few things and decide to make some changes.

1. Unhappy people don’t say thank you

Saying thank you—and, more importantly, meaning it—has actually been proven to make people happier. Feeling and expressing gratitude is a win for everyone involved. The person being thanked feels happy for being appreciated, and the person doing the thanking feels good for making the other person happy. So if you’re ever feeling down, ask yourself: Have I been acting like a jerk lately? If the answer is yes, the odds are pretty good that this behavior is affecting more than just the people you’re being rude to; it’s also making you unhappy.

2. Unhappy people don’t take active roles in their relationships

It’s all well and good to have lots of friends and family members, but if you never make an effort to work on or maintain those relationships, you won’t be getting nearly as much out of them as you could be. This is one of several examples of ways that being nice to others can benefit you.

3. Unhappy people don’t pray or meditate

Don’t get us wrong—prayer and meditation are not for everyone. You don’t have to be a member of an organized religion to be happy. The real issue here is spirituality and finding peace. Maybe you need to write in a journal, or play the violin, or paint. Whatever you need to do to get in touch with something beyond the physical world and to find some peace of mind, do it.

4. Unhappy people don’t change the things that make them unhappy

“Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” These wise words from a famous fictional high school student couldn’t be truer. Getting stuck in an unwanted situation can be a cause of unhappiness for many people. The solution to this problem is simple: change. Now, we’re not suggesting you skip school, steal your friend’s father’s sports car (now that’s a mouthful of possessives!), and lip sync to the Beatles in a parade. All we’re saying is that change, scary as it may be, can be good for you.

5. Unhappy people don’t give gifts

Remember earlier, when we mentioned that being nice to others is really good for a person’s happiness? Well, here we are again. Being stingy never helped anyone. Being realistically generous makes other people thankful, and making other people thankful makes you happy. Isn’t that great?

6. Unhappy people don’t sleep like normal humans

Okay, so this isn’t exactly true for everyone, but good sleep habits are associated with greater levels of happiness. Even though many university and college students have managed to live the nocturnal life for years on end, this is not how humans are actually wired. Try to sleep at night, and stay awake (and relatively productive) throughout the day.

7. Unhappy people don’t laugh as much

Contrary to popular hipster belief, finding funny things funny actually is cool. You know what else is cool? People who can laugh at themselves. Finding the humor in your own life is a great coping mechanism, and people who can cope are people who can be happy.

8. Unhappy people don’t manage their money well

Ugh, money. Nobody likes to admit that money is related to happiness. We would all like to believe that we are beyond the materialistic joys of life, but let’s be real here: being in debt sucks. The stress of being unable to pay off debt or, you know, to provide yourself with the basic needs of living is obviously a huge happiness-sucker. It’s nearly impossible to concern yourself with happiness when you’re busy trying to figure out how to feed yourself or keep a roof over your head. So while money doesn’t buy happiness, it does allow us to focus on happiness.

9. Unhappy people don’t let things go

At the 2014 Academy Awards, John Travolta absolutely botched Idina Menzel’s name while introducing her performance. The Internet exploded with references to the performer Travolta introduced as “Adele Dazeem.” Now, Idina could have been pretty ticked about that, considering her performance was kind of a big deal and her role in Frozen was kind of her first big Hollywood “moment.” But what did she do? She let it go. (See what we did there?) And you know what? She seems like a pretty happy lady.

10. Unhappy people don’t exercise

We know, we know! Much like you were hoping to lose that winter weight you’ve been meaning to get rid of for the past five years without working out, you were probably also hoping to skip the whole physical exercise thing on your quest to happiness. But the fact of the matter is, your brain is connected to your body; treat one well, and the other will benefit.

 

Filed Under: Business Tagged With: fun, productivity, rw

42 Ways to Say “Yes” in English

When someone asks you if you want that second bowl of ice cream, how do you respond? With a resounding “yes!” of course! However, if your professor asks if you studied for the exam, you may respond with a less enthusiastic “absolutely.”

According to Merriam-Webster, the word “yes” is a term that can be used to do the following:

  • Give a positive answer or reply to a question, request, or offer
  • Express agreement with an earlier statement or to say that statement is true
  • Introduce a statement that corrects or disagrees with an earlier negative statement

The word “yes” can be interpreted in so many different ways, depending on your context, tone, and word choice. Let’s explore the many nuances of this word and its synonyms.

Informal

When you’re in informal situations, you will often choose to use casual language. For instance, when speaking to your friends and family, you would probably respond with “yep” rather than the much more formal “indeed.”

Things have gotten even more casual as technology develops. As we communicate through texting and messaging apps, we continue to alter words like “yes” to convey subtly different meanings. Texting has also fostered the creation of short forms and slang. So, when you receive a text from your friend saying, “Hey, do you want me to grab you some tacos?” you can respond with any of the following versions of “yes:”

  1. Yes
  2. Ya
  3. Yep
  4. Yup
  5. YAAAAAS
  6. Totally
  7. Totes
  8. Sure
  9. You bet

However, if your friend asks you to pick up some tacos, and you feel inclined to do so, you can respond with these variations:

  1. OK
  2. K
  3. Okay
  4. Okie dokie
  5. Alright
  6. Alrighty
  7. Sounds good
  8. For sure
  9. Sure thing

Formal

When you find yourself in formal situations, it is important to speak or write using formal language. Typically, you should avoid short forms, abbreviations, and slang.

Should you receive an email from your professor asking whether you are able to come in early to tutor a fellow student, you can respond with any of the following:

  1. Certainly
  2. Definitely
  3. Of course
  4. Gladly

And, if your boss asks if you will be able to make it to the budget meeting, you can use one of these hearty responses:

  1. Indubitably
  2. Absolutely
  3. Indeed
  4. Undoubtedly

Sarcastic

Sometimes, the best way to respond is with a good ol’ sarcastic acceptance. Typically, these are used in informal circumstances when you want to be sassy or funny. Make sure you know your audience before whipping out one of these responses!

Although a truly sarcastic person is capable of making any of the responses in this post sound sarcastic, these ones in particular rely heavily on tone and body language and are commonly used in response to nagging and stupid questions—or to indicate angry acceptance.

  1. Yeah, yeah, yeah
  2. Fine
  3. Affirmative (Because it is so excessively formal, you’ll most likely find this used when someone is trying to sound funny or robotic.)
  4. Very well
  5. Obviously
  6. No (This last one really requires emphasis, and even perhaps an eye roll, to seal the deal.)

Archaic

If you are feeling Shakespearean or just enjoy using archaic language, you can use these words to say “yes.” Unless you are writing a paper about medieval times or emailing an archaic language enthusiast, we don’t recommend using these words in formal writing.

  1. Aye
  2. Forsooth
  3. Yea
  4. Verily
  5. Surely

Sounds and Body Language

You can also express “yes” without words. These are particularly useful when your mouth is full of tacos and ice cream or when you find yourself just agreeing because you weren’t paying attention to the conversation.

  1. Mhmm
  2. Uh-huh
  3. [Nodding]
  4. [Thumbs up] The thumbs up emoji.
  5. [Okay sign] The okay emoji.

Phew! Who knew there were so many ways to say “yes” in English? The word “yes” has been changed over the years in order to adapt to every situation and medium in which it is used. We hope this has helped you to navigate the different ways to say “yes.”

Did we miss any? If you know other ways to say “yes,” share them with us on Facebook!

 

Filed Under: Education, Grammar Tagged With: ESL, fun, rw, student

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