A backgrounder for a press release is a supplementary document that provides additional explanatory information in support of the main press release.
Not all press releases require backgrounders; they should only be attached to your news release if the information is absolutely essential for a complete understanding of your announcement. Typical backgrounders are documents such as: product specification sheets, career biographies, organization charts, statistical tables, etc.
The sample press release backgrounder below was set up in MS-Word and was written for a real-life situation. It contains all of the key information elements that are normally included when developing such a backgrounder for a news release.
Press Release Backgrounder – Sample Format
Leave a Reply