Following is the hierarchy of the six(6) key management terms that are commonly used to describe the priorities, activities and outputs of an organization:
These terms would normally have the same meaning and would be applied the same way in both the private and public sectors.
The linking pages contain more detailed definitions for each term, additional background on the term, examples of how to use the term, and tips on how to write the statements or documents that support the term being described.
The corporate vision of an organization is a statement of the desired future state of the organization at the highest level.
The corporate mission of an organization is the unique aim of the organization that sets it apart from all other organizations of its type.
Corporate objectives are statements of intent that provide the basic direction for the activities of the organization in pursuit of its mission.
Corporate goals are specific quantifiable targets that the organization needs to meet in order to achieve its desired results, and thus accomplish its mission.
Corporate strategies are specific plans of action for achieving an organization’s objectives and goals, and thus implementing its mission.
Corporate results are specific outputs produced by an organization while pursuing its mission, through the achievement of its objectives and goals, via the implementation of its strategies.
The above terms are those that are normally used in business plans and strategic plans that a typical organization develops on a recurring basis; often on an annual basis.