Marketing – Page 21

Social Media Marketing Tools That Will Rocket You to Success

Social media meets marketing at its best

Seventy-four percent of Internet users are registered on social media.

Interesting, isn’t it? Now, imagine if your business could reach each one of them.

It sounds impossible, but with the right social media marketing tools, you’ll have a better chance of engaging your ideal clients. Whether you’re looking to build new relationships or strengthen existing ones, here are seven tools that will improve your marketing campaign by leaps and bounds.

1) Shutterstock

With so many businesses on the web, how do you make your content stand out? Adding images is one excellent solution.

Shutterstock is one of the best places to find high-quality stock photographs that are royalty-free. The site has millions of photographs to choose from, as well as illustrations, icons, and music samples. You can explore media from dozens of different categories, including wildlife, fashion, and infographics.

Shutterstock’s subscription service is also well-priced, and it’s easy to sign up. Depending on your content needs, you can pay by individual photo or purchase a membership for up to a year. Whatever option you choose, you’re guaranteed to receive a high-quality product from one of the most recognizable and respected image databases on the web.

2) Piktochart

Like Shutterstock, Piktochart emphasizes the visual side of social media. With Piktochart, you can create stunning infographics that are easily shareable on multiple platforms.

Piktochart’s easy-to-use interface was created for the non-designer. To create an infographic, you simply need to drag and drop different pre-designed elements onto your screen. The process is highly customizable, with tons of available themes, icons, and photos.

What’s not to love? Piktochart’s happy customers range from marketing specialists to public school teachers. If you’re looking to create visually appealing infographics to share on social media, Piktochart has everything you need.

3) Google Analytics

Google Analytics takes the mystery out of your marketing efforts by letting you know what’s working and what isn’t.

All you’ll need to get started is a Google account, which can easily be linked to an analytics profile. Within minutes, you’ll be able to see who your visitors are, what they’re searching for, and what type of device they’re using to find your content. This information is crucial for social media marketing, as you can then tailor your campaigns to your audience’s needs.

With Google Analytics, it’s easy to set specific marketing goals, such as receiving a certain number of page views, and you can track your progress in the online interface. For the beginner, the advanced analytics options may seem overwhelming, but Google provides free training resources that will help familiarize you with the application.

4) TubeMogul

Videos are great marketing tools because they’re entertaining, instructive, and easy to share. With TubeMogul, you can promote your multimedia content across dozens of different sites in just a few minutes. Its unique OneLoad service allows you to upload a video directly to the web. TubeMogul will then distribute it to influential media platforms, such as YouTube, Dailymotion, and Hulu.

Once your video is uploaded, you can track metrics like views, comments, and ratings to evaluate audience engagement. These statistics, helpfully provided in the TubeMogul interface, will help you tweak your advertising to reach the right audience. For brands and agencies, TubeMogul also offers packages with more in-depth analytics tools.

5) Latergramme

When it comes to making an impact on social media, timing is everything. If you’re an Instagram user, you’ll want to check out Latergramme, which helps you time your Instagram posts so they reach the optimum number of viewers.

With Latergramme, you can upload files directly from the web or your smartphone. An interactive calendar also helps you schedule images by the day, week, or month. This ensures that your posts will be published exactly when you want.

An integrated analytics tool shows you which photos have the most engagement, so you can plan your marketing efforts accordingly. Whether you’re posting personal photographs or a gorgeous stock image from Shutterstock, you’ll reach more users with your social media blasts than ever before.

6) Perfect Audience

If you notice your popularity on social media is slipping, Perfect Audience can help. It’s designed to increase audience retention and make sure you’re targeting the right clients.

Perfect Audience works by placing a hidden tag on your online content. This tag then analyzes audience data and creates a list of “lost visitors,” or visitors with a poor conversion rate. To entice them back to your content, Perfect Audience targets these users with personalized ads across the web, including networking sites like Twitter and Facebook.

You can track the success of these ad campaigns using a built-in analytics tool. Perfect Audience’s clear billing guidelines and seamless integration of site tracking make this an ideal tool for social media marketing.

7) Socialbakers

Socialbakers is a suite of four tools: Analytics, Builder, Listening, and Ad Analytics. These applications allow you to monitor conversations across different platforms, so you can better engage and entertain your audience.

With Socialbakers, you can manage the activity on your Facebook, Twitter, YouTube, and Google+ profiles. You’ll quickly discover which posts or pages have the most impact, and you can customize your marketing efforts to capitalize on this success.

Socialbakers also allows you to find key influencers, measure interaction levels, and compare your advertising campaign to those of your competitors. If you’re looking for an ideal mix of ad analysis and engagement tracking, then Socialbakers could be the tool for you.

With the right tools, marketing is easier than ever before

How do you launch a memorable marketing campaign? There’s no secret formula, but having a handful of social media tools in your back pocket will give you an edge over the competition.

Not only will your job be simpler, but your interactions with potential clients will also become more meaningful. The next time you log onto social media, remember that powerful tools send a powerful message.

Top 6 SEO Audit Tools

SEO audit tools can help you improve your search engine rankings

Search engine optimization (SEO) is the art of designing a website so that its webpages appear in the first pages of search engine results. The position of a webpage in search engine results pages (SERPs) is called its ranking, and a high ranking is a great way to attract customers to your website. Most search engine users rarely go beyond the first page of search engine results, so it is vital to use SEO audit tools to check and refine your digital marketing strategy. If you don’t have the time to research all the SEO audit tools out there, don’t worry — this roundup has done the work for you.

1) My Site Auditor

You are most likely to become a customer of My Site Auditor if you run an SEO consultancy. This tool produces a report on the SEO qualities of a particular page. Search engine rankings are based on a page’s relevance to a specific search term. That term, when used in a page, is called a keyword. My Site Auditor evaluates a given page for the presence of a specific keyword, and its report presents the results, either through an instantly downloadable PDF or via email. SEO consultants can integrate the My Site Auditor service into their websites to capture the email addresses of enquirers, which allows them to follow up with a sales pitch to any casual visitor who tries the tool on their site. If you sign up for this SEO audit tool, be sure to enter the Coupon Code REFER603946 to get the best deal.

2) Wpromote SEO Audit Tool

Wpromote’s SEO Audit Tool performs a quick comparison between your website and that of your competitor. One of the best features of this SEO audit tool is that it does not limit its comparisons to a given keyword. Instead, it calculates the keywords for which the two sites rank best. This is useful, since it may show you that your site is not hitting the keywords you think it is. The tool is free, and you can use it repeatedly to compare your site to many other sites, one at a time.

3) Screaming Frog SEO Spider

The SEO spider by Screaming Frog is pretty unique among SEO audit tools because you don’t access it through a website. Instead, you access it through a program that you can download onto your computer for free. This SEO audit tool produces an enormous amount of data, which SEO newbies may find overwhelming. The program emulates a “web bot,” which is the program that search engines use to index and score pages. It will take you a while to get to know this SEO audit tool using the free version, which only crawls up to 500 pages. When you are ready to deepen your analysis, removing this limit costs 99 pounds sterling for a one-year subscription, which is quite cheap.

4) UpCity Free SEO Report Card

If you work through each of the recommended sites in this review, you may find the My Site Auditor’s report a little light and the Screaming Frog SEO spider report a little daunting. If that’s the case, try the UpCity SEO Report Card. It falls slap-bang in the middle in terms of complexity. You can access the SEO audit tool using the UpCity website and compare your own site against others, one at a time. You don’t want to swamp yourself with too much information, so tackling your competitors one by one is a useful strategy. Even better, you are not limited to one free try on the SEO audit tool.

5) Web CEO Technical Website Quality Audit

The Web CEO SEO audit tool offers a comprehensive dashboard of features, which are too numerous to list in this review. You have to create an account to access the dashboard, but this “account creation” just involves entering an email address and a password. The dashboard includes an analysis of the social engagement of your site, which covers Facebook, Google+, and Twitter. You can also request a keyword analysis for your site and see the keywords that your competitors use. The SEO audit tool has a comprehensive range of link auditing tools, including a list of broken links on your site. This is a very extensive SEO audit tool, and it is free.

6) Hubspot’s Marketing Grader

For ease of use, the Hubspot Market Grader wins hands down. You might find some of the SEO audit tools listed in this roundup a little too simple, while others might overwhelm you with their complexity. The benefit of the Hubspot SEO audit tool is that it offers two levels of detail. This is a web-based SEO audit tool, and the analysis output initially shows you a summary. However, each reporting point is expandable. This format caters to two types of enquirers: the casual visitor and the detail hound.

Pick an SEO Audit Tool

It will take time to work through each of the six SEO audit tools listed in this article. However, it is worth the effort because, without analyzing your website’s performance, you don’t stand much chance of improving your rankings. Try the free versions of each of these SEO audit tools to figure out which one is best suited to your business needs.

How to Write a Content Marketing Plan in 7 Steps

Once you’ve established your business online with a website, it’s time to start advertising to your audience. The Internet is a huge space with vast amounts of pages and information, so it is unlikely that customers will just happen to stumble upon your website and engage with your business. You have to be the one to put it out there and draw customers to your site. The best way to do this is by using a content marketing plan.

Instead of traditional advertisements that tell audiences what to do, the new and better way to attract customers is to show your audiences what to do. To do this, you need to create informative content that shows readers the benefits of your product or service without directly telling them to buy it. Given the growing number of businesses using content marketing plans, this is clearly a very effective way of making your business known and increasing its sales.

So how do you write a content marketing plan?

1. Set a goal

Figure out what it is you’re trying to achieve with your content. Are you trying to get traffic to your site? From what source? How much? How often? Be specific. Once you have an objective in mind with your content marketing plan, you can create content to fit this goal.

2. Figure out your audience

There is going to be a certain type of audience you want to reach out to. It’s called your demographic. Before you write your content, make sure you have a clear picture of your ideal customer so you can direct your topics and writing style to this potential reader.

3. Find out what’s popular and trending

Check out what other businesses are doing with their content marketing plans so you can get ideas for your own strategy. Try to figure out the types of articles that most customers are reading, and what kinds of content businesses are publishing to become popular. Then write about relevant topics that will interest your audience.

4. Write a good variety of content

When writing your content, make sure to vary the type of article, the topics, and the medium that you use. With the Web full of fast-paced, interesting content, customers will get easily bored if you constantly publish the same articles. Offering different types of content will attract different types of customers in your demographic and increase your following.

5. Write with SEO in mind

A great way to get your content seen online is to use search engine optimization (SEO) to increase your ranking on search engines. To improve your visibility in searches, use specific keywords and phrases in your content that will direct searches to your website. But please, make sure your content is well written and interesting, because articles will be flagged and punished by search engines if they are stuffed with keywords. Writing and publishing SEO content properly will attract readers to your content while maintaining your website’s integrity.

6. Share on social media

Social media are hubs for news and information and have become a popular way of finding content. To spread your content among all of your customers and reach out to other circles, you need to make sure you have a constant presence on social networks. You can achieve this by publishing your content on multiple platforms.

7. Evaluate metrics and use them to improve

Once you’ve published the content from your content marketing plan, you need to ensure that it’s achieving your initial goal. The best way to figure this out is to look at the metrics, such as how many customers have engaged with your content by taking actions like sharing on social media, visiting your website, or purchasing your product or service. You can then use this information to improve your content marketing plan.