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Five Obstacles Businesspeople Face When Learning English (and Why You Can’t Afford to Let These Obstacles Defeat You)

English is indisputably the language of business around the world. It’s no longer just an asset for businesspeople to become fluent—it’s a necessity.

But behind this trend toward using English in business (regardless of citizenship or native language) are millions of individuals devoting time and patience to becoming fluent and able to compete in such a market.

Yet businesspeople who are learning English face many obstacles. According to a 2013 study by KnowledgeAdvisors about the use of English in business, these obstacles could be thwarting the attempts of many businesspeople to learn the language.

According to the GlobalEnglish white paper in which this study’s results were published, despite the need to be able to interact in English, “companies around the world find themselves ill-prepared. Only 7% of global workers feel their English is good enough to do their jobs, and only 13% of university graduates in emerging countries are hirable in multinational companies due to their poor English skills.”

So what’s holding non–English-speaking businesspeople back from gaining these coveted skills? Certainly, learning a new language is no small task, but the rewards for adapting to the demands of the business world are many. The GlobalEnglish white paper says that “one in four CEOs say they are missing market opportunities because of talent challenges.” If you can expand your skill set to fill this need, your value as an employee is almost certain to increase.

The following are five obstacles businesspeople face when learning English. Don’t allow these obstacles to hold you back.

1. Lack of time

Let’s start with the most obvious hurdle to learning any language: not having enough time. Businesspeople in particular always seem to be on the go, juggling work responsibilities and project ideas, maintaining a healthy lifestyle, caring for families, and keeping up with friendships.

How on earth can anyone find the time to learn a whole new language on top of all that?

The key here is prioritization and consistency. Let’s face it: certain things, such as family, just have to be more important than learning a language.

To overcome this obstacle, you’ll need a combination of willpower and cunning. If you’re serious about learning English, you must commit to practicing the language consistently. Then, even if you can’t spend as much time learning the rules as you’d like, try supplementing this by finding a buddy to practice with during downtime, such as on your lunch break.

This brings us to our next obstacle . . .

2. Isolation

No one—or very few people—can learn in isolation. We need teachers, peers, and learning tools to support us in the learning process. This is particularly true when learning a language; language is all about communication, which requires the involvement of more than one person.

Instead of burying yourself under a pile of dictionaries and language books, try seeking out people to have conversations with in English or courses that offer engaging language training with clearly defined learning outcomes.

The Internet can be a great place to practice interacting in English, and finding coworkers who are also seeking to learn is a great way to supplement this because you can encourage one another throughout the learning process. Whichever route you take, be intentional about finding support and accountability.

3. Simply not enjoying or liking the language

Finding time to learn something you’re interested in is enough of a struggle—this obstacle can become insurmountable when coupled with a genuine abhorrence of the material you’re learning.

Perhaps you don’t enjoy learning any language, or perhaps you just can’t take to the sounds and rules of English in particular. Whatever the case, the key will be using methods of learning that you do enjoy. Try reading online English articles about a topic that does interest you or watching some of your favorite television shows in English or with English subtitles.

Hopefully, these methods will help get you to a place in the learning process where you can begin to enjoy the language itself; if not, at least they get the job done.

4. Fear of losing cultural identity

Despite the pressure to learn English in business, some people are hesitant to get on the bandwagon for fear that it will weaken their own cultural identities.

Because language and culture are so closely related to each other, one can see why such fears are legitimate. The solution to this obstacle is less straightforward than the solutions to previous obstacles. As a native English speaker, I am certainly not in a position to pronounce such fears as unfounded. However, in the interest of helping people overcome obstacles to learning English, I do present the humble suggestion that learning English could actually strengthen cultural identity, allowing people to discuss their own values, backgrounds, and cultures with a greater number of individuals from differing circumstances.

Also, even though practicing a language as much as possible while learning it is beneficial, if the loss of cultural identity is a fear of yours, try to keep your use of the English language specific to your situation. For instance, use English when speaking to international clients and colleagues, and use your native language at home and with friends.

5. Discouragement

Embarrassment and discouragement when learning English are bound to affect the learning process. According to Tsedal Neely in an article in Forbes, “Incredibly competent employees who are experts in their various areas of work . . . say they feel ‘childlike’ when they have to switch to the working language.”

In the professional world, people are judged by the quality of their ideas, and because language is the medium through which these ideas are communicated, not being able to communicate effectively is particularly frustrating.

Overcoming this obstacle must be a joint effort between native (or fluent) English speakers and learners of the language. Those who are already proficient in English should be patient and respectful of English learners, and they should also alter the way they speak by using shorter and more widely known words.

Not only is this a kind thing to do, but it will also allow for more productive communication. To overcome discouragement, English learners need to be patient with themselves and remember that learning a language is a difficult task that takes time—years, even—to accomplish.

It seems trite to say, but remember that no matter your level of proficiency, you are working to accomplish a very difficult task that requires tremendous effort.

Try to avoid becoming too disheartened; if you can persevere, you will eventually get to a place where you’re confident in your English-language ability.

Conclusion

Apparently, the global use of English in business is here to stay, at least for a while. Although this means that businesspeople who do not speak English must now learn the language, the stability of English in the business world also means that those who expend the time and effort in learning the language—be it through practice with peers, an online training course, or a combination of both—will surely reap the rewards.

If businesspeople who are learning English can overcome the obstacles to the learning process, they can be the ones to fill the talent gap that is affecting so many companies.

Don’t give up!

 

Filed Under: Business Tagged With: ESL, grammar, rw

Top 6 Technology Tools

Improve your website with the latest technology tools

You might be pleased with your company’s website and think it is performing well, but do you know for sure? Even a website that brings in sales could be improved to bring in more sales. The only way to discover whether your website is doing the best possible job is to test its performance. This review covers the best technology tools that will help you improve the performance of your website by identifying your potential customers and asking them about the site. Word of mouth is an important sales tool, so you need to ensure your back-office functions and after-sales service are also maximized.

Until recently, to get product testing for your website, you would need to hire a marketing firm. However, new feedback technology, analytical services, and website traffic analysis services can do much of the work for you. Take a look at the top six technology tools that will help you improve your website.

1) UserTesting

The classic method of product testing involves gathering a group of typical people from your target market, getting them to use the product, and requesting their opinion. UserTesting offers analytical services that do exactly that with websites. No matter where your website is hosted, it is accessible throughout the world. You don’t need to go to the UserTesting offices. They communicate with you over the Internet. Because you can’t physically be there to witness the testing, the company creates videos of typical users moving around your site and then sends those videos to you. The tests are specifically based on an aspect of your site you want investigated; for example, you can determine whether users can find the FAQ page or whether the payment page is easy to use on a smartphone.

2) Mixpanel

Mixpanel is a technology tool that covers information similar to that provided by UserTesting. However, the data that is used by the analytical technology of Mixpanel is gathered from regular users of your site rather than from nominated test subjects. To use the feedback technology of this service, you have to install a set of programs on your web server. This enables you to request data on the behavior of your site’s visitors. The aim is to gather business intelligence on how people use your site, which gives more detailed information about your site’s strengths and weaknesses than a simple count of the number of people who visited each page. You get information from the system by assembling data queries from a series of drop-down option boxes. Mixpanel’s pricing structure is a monthly subscription payment. The analytical services track either a certain number of people or a certain number of data points in your site. The plans cost up to $2,000 per month, but there is a free version available.

3) Mint

Mint is similar to Mixpanel in that you install the technology tool on your web server. The program applies analytical technology to visits to your site, and you access the gathered business intelligence through a dashboard program. Mint is much cheaper than the paid version of Mixpanel. You pay a one-time fee of $30 when you install the technology tool on your site. However, the information you receive from the system is much less comprehensive than the data presented by Mixpanel.

4) Clicky

Clicky provides feedback technology through a range of technology tools, the list of which expands with increasingly more expensive plans. This analytical service has a much wider range of analysis options than Mint does and doesn’t require you to assemble queries of data to get business intelligence from the system. Clicky has a menu of pages, each of which presents a different graphic covering aspects of your site. All the information shown in the analysis includes live data, so the reports are up to the minute. A distinctive feature of Clicky is its Heatmap presentation of your webpages. This shows which features of each page attract the most clicks, by overlaying colored spots over the image of a particular page. The Heatmap feature is available only with the Pro Plus plan and more expensive plans. Pro Plus costs $14.99 per month, while the Pro plan, the cheapest paid plan, costs $9.99 per month. There is a free version, but it only allows you to monitor sites with daily page views of less than 3,000.

5) Kampyle

One of the most straightforward ways to get customer feedback is to ask for it. You can either put feedback buttons at various locations on your site or program a dialogue box asking for feedback. Kampyle specializes in the process of asking for customer feedback and interpreting the captured data. Feedback technology can be an effective method to get public opinion about your website’s performance.

6) Jira

You may have lost many customers in the past because you didn’t realize that your customer service methods weren’t good enough. The technology tools in this review may help you gain business intelligence into what is going wrong, but you can’t fix lousy procedures if you are prone to poor organization. A good work- and team-planning tool like Jira will help your improve your overall task management.

Implementation

The three key technology tools for website traffic analysis are Mint, Mixpanel, and Clicky. Each of these business intelligence tools can be installed and run without the need for additional technological capabilities. You could try the free version of Clicky and then progress to one of the paid plans once you become familiar with the tool. Once you have worked out how to analyze your site’s performance, you can ask for a second opinion by getting UserTesting to check the vital functions of your webpages. Adding feedback features through Kampyle will enable continuous feedback data to drive your website’s design. Implementing a task management tool for user support or project management should improve your customers’ opinions of your site. You can get started today with these technology tools and improve your site’s sales performance.

Filed Under: Business Tagged With: resources, rw, small business

Top 8 ECommerce Tools

ECommerce Tools That Will Get Your Business Online

People with the entrepreneurial spirit come up with great ideas, but then sometimes encounter technological and psychological barriers that stop them implementing these ideas. You may have turned your enthusiasm to eCommerce a few years ago, but then found it all too complicated and just given up. If this is the case, try again. There are many new eCommerce tools available now that will make your online enterprise a lot easier to set up.

You don’t have to be a computer genius to get an eCommerce shop going. In this review, you will read about eCommerce platforms, services, software, and shopping cart solutions. It takes time to get familiar with new systems, but this roundup of eCommerce solutions has done some of the groundwork for you by narrowing your search to the eight top eCommerce tools currently available.

1) Recurly

Getting people to subscribe to a service is a great way to tie in repeat business automatically. Services like investment tip sheets, diet plans, exercise regimes, and lifestyle coaching can be charged with monthly or yearly repeat billing. If that’s the type of business you are in, you should look into Recurly, an eCommerce platform specifically serving subscription businesses. They have credit card verification methods that minimize any impact you might suffer from fraud, and their confirmation procedures reduce incidences of canceled payments and chargebacks.

2) Shopify

Shopify offers a complete eCommerce solution. This platform hosts and helps you build your website, provides an online shopping cart, and processes payments. You can interface your Shopify site with PayPal and many other payment processing systems. Shopify integrates some of the best eCommerce software, and it has pretty much covered all the eCommerce tools you will need. They even offer an interface that enables you to use a Shopify screen instead of a point of sale (POS) system if you have a brick-and-mortar business as well as an online outlet.

3) Vendio

Vendio is very similar to Shopify, and you will need to examine each of their websites to decide between the two. Vendio places more stress on the fact that you can sell on eBay, Amazon, and Facebook through its system. You can do that with Shopify, too, but you have to dig a little deeper through its presentation to find this information, suggesting that Vendio gives those services a little more priority than Shopify.

4) Sift Science

Fraudsters win by gaming the eCommerce world—getting goods delivered and then demanding refunds from their credit cards without returning anything. A credit card refund, called a chargeback, can be made without your permission, and if you get hit with too many of them, credit card companies will withhold a large chunk of your revenue for a time. If the chargebacks continue, they will refuse to deal with you, and your business will be finished. Sift Science is a fraud detection system that analyses shoppers’ habits and prevents fraudsters from buying from your site. This will protect you from excessive chargebacks and unpaid deliveries. This eCommerce solution integrates with Shopify.

5) Google Adwords

Google offers a chance to get ahead in the search engine optimization game, right to the top of search results. This method is called Google AdWords. You may not be interested in paying for your slot on Google’s results, but signing up for Google AdWords is free. You can use it to research what keywords are popular at the moment. So, it is a useful eCommerce tool even if you never actually use it for advertising.

6) Open Cart

At first glance, Open Cart seems to be just an online shopping cart. However, it isn’t just that; it is a comprehensive eCommerce platform like Shopify and Vendio. Just like those other two eCommerce solutions for instant online shops, Open Cart integrates with payment processing and shipping companies such as PayPal and FedEx. If you already have your own domain and hosting package, Open Cart has one big advantage over Shopify and Vendio—it’s free.

7) Zendesk

Zendesk is a customer relationship management (CRM) system. CRM systems enable you to chat with potential customers to answer their questions about your products, and then you can provide support and help through those systems for after-sales service. Zendesk isn’t an eCommerce platform—you will still need an eCommerce solution, such as Vendio or Shopify, that has an online shopping cart included. Zendesk is more of an eCommerce service that you could add to your existing online store. This eCommerce tool can be integrated with Shopify.

8) IDChecker

IDChecker, like Sift Science, is an eCommerce tool for fraud prevention. This eCommerce service includes document and face scanning, which is performed through the buyer’s webcam. As with Sift Science, the motivation for integrating IDChecker into your online shop is to reduce the damage of chargebacks. A main benefit of IDChecker is its scalability and effectiveness for enterprises of all sizes.

Solutions

Starting an online business is an exciting venture, and you should take time to read through the descriptions of Shopify, Vendio, and Open Cart to see which of these three eCommerce platforms would work best for your products. If you sell subscriptions to your services, then you should consider Recurly for your billing method. Sift Science and IDChecker provide essential eCommerce services to prevent chargebacks and keep your business running. Google AdWords will help you analyze your market and target your advertising. Finally, eCommerce tools like Zendesk will encourage nervous shoppers to buy and increase word-of-mouth recommendations by making sure you help buyers fix problems with your products. Your eCommerce strategy just got a lot easier to plan.

Filed Under: Business Tagged With: resources, rw, small business

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