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How to Write a Resume Objective

A resume objective is a brief, clearly written statement that explains your main skills and career goals. It is traditionally included at the beginning of your resume.

Resume objectives get a lot of bad press.

Many career and job-hunting experts say that including a resume objective is a surefire way to make your resume appear outdated. Even worse, resume objectives often come across as self-serving, focusing entirely on what the job seeker wants rather than the needs of the employer. And in the early stages of the recruiting process, the hiring manager likely has little interest in what you want as a job seeker.

However, resume objectives do serve a purpose: they give potential employers an idea of how your career has been progressing and where you hope to go. They also let you clarify what you want in your career, and they can help you ensure that your resume and career goals match a position or company.

Do some research to get a feel for how resume objectives are perceived in your field, and if you choose to include one, make sure you know how to write a resume objective that will catch the eye of hiring managers and help you secure a job. Keep the following best practices in mind when writing your objective:

Be brief and clear

There’s not a whole lot that can kill your resume faster than a lengthy resume objective. It should be brief, lest the hiring manager skip over the entire resume. A few sentences should be more than enough to communicate your objective clearly and efficiently. Cut any fluff or unnecessary words and descriptors. Get to the point! Short and sweet is definitely the best way to go here.

Ensure relevance to the target position

Make sure you can link your resume’s objective directly to the position at hand. Your objective should be a good fit for the needs of the employer. You might even want to check out the job description and pull out words directly from there. And since a good resume objective is relevant to the target position, you’ll need to customize your resume objective every time you apply to a new job. It might seem tedious, but it will ensure that you get the most out of the job-seeking process.

Be specific (but not too specific)

Though you want your resume to be specific and relevant to the target position, you don’t want to be too obvious about it. If the hiring manager catches on that your objective is too on the nose, your resume objective will come across as disingenuous. So be sincere while you write the objective, as doing so will help you avoid writing one that simply attempts to butter up the hiring manager.

Link your career goals to those of the organization

The point of the resume objective is to outline your career goals. You should do this as earnestly as possible without coming across as unprofessional. Nonetheless, be sure your genuine resume objective demonstrates that you share the same goals as the organization. This shouldn’t be too hard because that’s likely the reason you’re applying to this job in the first place! If your goals don’t meet those of the organization, you might want to consider applying for a different job.

Set yourself apart from the other candidates

Everyone applying for the position will be aiming to make sure the resume objective is relevant and specific. That means it’s possible to have a resume objective very similar to many other candidates’ objectives. You have to make yours stand out if you want to be set apart from other prospective employees. Do this by being sincere, as aforementioned, and not just trying to fit into a box. Be yourself. If your resume objective is genuine, it’s impossible for it to be identical to another candidate’s.

Be honest (but not too honest)

Part of being genuine is being honest. You have to be honest in your resume objective, not just for moral reasons but to stand out from the other candidates. That doesn’t mean your resume objective should say that you’re simply looking for a way to pay down debts (even though that may be true). While you should never lie in a resume, you don’t always have to say everything, either. Remain professional and positive.

Demonstrate your qualifications

When thinking about how to write a resume objective, you should first think of the target position. Include it in your resume objective with linking words to connect the position to your qualifications. For example, your resume objective might begin with the following: “Experienced customer service representative [the target position] seeking to use my [linking words] interpersonal skills [your qualifications].”

Explain how you can benefit the employer

It’s important that your resume objective doesn’t focus on what the employer can do for you. While the resume objective is self-serving (as it’s helping you seem like the perfect fit for the job), it also helps the employer by summarizing what skills and goals you can offer the organization. If you aren’t able to articulate some kind of connection between your goals and the company’s needs, your resume’s objective will only demonstrate to the employer that you are seeking self-advancement rather than a mutually beneficial partnership. You should focus on demonstrating how you can benefit the employer, not on how the employer can benefit you.

Conclusion

It’s easy to write a bad resume objective. It’s a part of the resume that many people struggle with because it’s easy to slip into vague and conventional statements (“team player and detail-oriented”) instead of making your resume’s objective clear and concrete. If you choose to include one, it’s important that you know how to write a resume objective. To write an objective that is objectively good, follow the advice above, and you’ll write an excellent resume that’s ready for the competitive job market.

Filed Under: Business Tagged With: career, resume, rw

SEO Basics for the Online Business DIYer

Five minutes of exposure to any form of today’s media—TV, magazines, the blitzkrieg of emails from trendy companies you don’t remember giving your email address to—will tell you that we’re living in the Do-It-Yourself era. Grow a vegetable garden on your windowsill! Get that kitchen you always dreamed of! Cook Thai cuisine at home! The ever-growing lineup of home renovation shows and YouTube videos on How to Trick People into Thinking You’re Good Looking are now being joined by another category of DIYers: the online entrepreneurs. Where we used to see ads for designer business cards, now it’s all about website design (GoDaddy.com, WhoIs.com, and Wix.com, to name a few). More and more self-starters are taking their businesses online without the help of web designers. So how do you know if you’re doing it right?

Successfully marketing your business online is more than simply having a pretty website (though we certainly appreciate the pretty ones too). The DIY website operator needs one very important tool in his or her skills toolbox: search engine optimization (SEO). Without it, your site will be about as visible as a sandwich board on the side of a dirt road in back-country New Mexico.

So what is SEO, anyway?

SEO is what makes your website show up in Internet searches; knowing some SEO basics can mean the difference between being on page 1 or page 237 of Google search results. You want to make sure your website will be found easily by potential customers.

Can I really do SEO on my own?

Yes, yes, a thousand times, yes! Okay, so maybe you don’t need to be as dramatic as a Jane Austen heroine, but celebration is definitely in order. SEO doesn’t require coding or even knowledge of HTML; it’s about word choice and placement. What’s that? Could it really be that simple? The following SEO tips for beginners should get you started.

1. Use your words

Choose your keywords carefully (these being the words potential visitors are likely to enter into a search engine), and direct their placement even more so. Your primary keyword should be in the page’s URL, your content’s title, the page description, and ideally in the first 50 words of your body text. Keywords should appear throughout your content but not so often as to make the writing feel clumsy or spammy.

2. Tag, you’re it!

Don’t neglect your alt tags and image tags! With every image and link on your page, you have an opportunity to pump up your keyword usage. These tags (the text that appears when you hover your mouse over an image or link) should always be filled in with a concise label or description that contains your primary keyword.

3. A picture is worth a thousand clicks

A trick to jumping ahead in search engine rankings is to use different forms of media. Not only will eye-catching images and interesting videos appeal to visitors to your website, but they’ll also show up in image or video searches and even in regular web results. As Google displays the most relevant videos and images at the top of its results pages, you can sneak into visibility ahead of even the best-optimized text-only websites.

4. Content is king, but you don’t have to be a prince from Bel Air to be fresh!

We can’t stress enough the importance of fresh, relevant content. Visitors to your website won’t stick around (or come back) if what they find was last updated in 2002. That being said, constantly posting updates just for the sake of updating while falling behind on real need or quality won’t help you. Be mindful of what you’re saying when you post. Are you addressing the current needs and inquiries of your customers? Are you staying up to date and on top of trends? Determine a reasonable strategy, whether it means daily social media posts, posting blogs or articles two to three times a week, or seasonal promotions.

5. Feel the need—the need for speed!

Nobody likes a sluggish website. When the next option is only a click away, the chances of a potential customer actually waiting for a stalling website to load are slim to none. Cut down on bandwidth-hogging applications like Flash or JavaScript, and compress your files and images. Page speed is factored into search engine rankings.

6. Stay mobile

The popular build-a-site websites we mentioned earlier each come with arsenals of free templates for the not-so-technically-inclined. Make sure to choose one that is also designed to suit mobile devices. Not only are visitors unlikely to stay on your page if it isn’t readable on their phones and tablets, but Google is now factoring mobile optimization into its ranking system.

7. ‘Cause it’s all about those links, ’bout those links, no bouncing!

Basic but beautiful is the concept of linking back to your own website. Every time you post new content, include a link back to your site, be it to your homepage, landing page, or archive. If you’re using social media to market your business (and you really should be), include links to your website in your posts. Finally, establish relationships with relevant websites so that you can provide links to each other’s sites. Each link means more potential traffic and a greater chance of appearing in search engine results; just make sure that links to your site are appearing on legitimate, relevant pages.

How do I know if it’s working?

What is success if you can’t see it? Take a moment now to sign up for Google Analytics. This comprehensive system of tools lets you track who your customers are, what it is they need, what they’re looking at on your website, and how they’re reacting to it. You can also monitor what paths bring visitors to your website and from what kinds of devices so that you can continue tweaking your site to further drive traffic and conversions. From there, the power is all yours!

 

Filed Under: Business, Marketing Tagged With: inbound marketing, rw, SEO, small business

The Ultimate Cover Letter Checklist: What to Include in a Cover Letter

Peanut butter and jelly. Milk and cookies. Resumes and cover letters. Some things are just better together.

Now, it may not be delicious or sweet—or even very good to eat—but a cover letter is still one very important half of a perfect pair—at least when it comes to applying for jobs. A cover letter is a short, one-page letter that you send along with your resume when applying for a job. It allows you to showcase your skills, interest, and intent, and it is used to expand upon the information in your resume, particularly as it relates to your work experience. Crafting the perfect cover letter is extremely important because it gives you the opportunity to explain, in detail, how and why you are the perfect fit for a particular position. It also gives you a chance to show your personality and demonstrate to the employer why the company would benefit from hiring you.

The Cover Letter Checklist: What to Include

✓ The same full contact information as your resume. Include your name, mailing address, phone number, and email address and a link to your LinkedIn profile or, if you have one, your personal website.

✓ A consistent look. Make sure that your resume and cover letter match in style and presentation.

✓ Paragraph sections. Include a salutation, opening (one paragraph), main body (one to two paragraphs), and closing (one paragraph).

  • Salutation: This is your greeting (such as Dear Ms. Meya Fransson). Try to get an exact name instead of using To Whom It May Concern.
  • Opening: Briefly introduce yourself. State the position you are applying for and why you are a great fit. Demonstrate to the reader your strengths in a few powerful lines.
  • Main body: Get to the nitty-gritty about how and why you are best for the job. Look at the qualifications, experience, and skills outlined in the job description and show the reader how you match these. Explain some of your greatest past accomplishments. Focus on the company’s requirements and what it needs; try to do so without the use of “I” statements. When writing this section, always keep the following question in the back of your mind: Why should we hire you?
  • Closing: This should be a quick summary of what you talked about in the body to reiterate what you bring to the table. Thank the employer and suggest a meeting. Sign off in a polite and professional manner.

✓ The right amount of white space—not too much or too little.

✓ A length of about half a page (one full page including your contact information and that of the recipient).

✓ No spelling, grammar, or punctuation errors.

✓ Personalization. The letter must include a salutation and be addressed to the right person.

✓ Your key skills as they relate to the position being applied to, written in the same way that they are written in the job posting to increase your chances of making it through the applicant tracking system (ATS).

✓ The reasons why you would be best for the position. Include knowledge, skills, and experience as they relate to the job posting.

  • NOTE: Each and every cover letter you write must be tailored to a specific job and employer. You cannot reuse a cover letter or work from a template, simply changing words here and there. The more customized your letter is, the greater your chances will be of making it through the system, getting your letter read by the hiring manager, and getting an interview.

What to Omit and Avoid

✓ Avoid clichés, such as the following:

  • “To Whom It May Concern”
  • “My name is . . .”
  • “I am writing to express my interest in . . .”
  • “I’m probably not the best candidate, but . . .””I am applying for the role of [title] at [Company] . . .”

✓ Never reuse a cover letter. Start fresh each and every time. It’s okay to use a guideline, but never use the same cover letter twice.

✓ Don’t be vague. Be specific, especially in outlining your skills as they relate to the position.

✓ Don’t repeat your resume. Instead, discuss your work history and emphasize any major accomplishments that relate to the position you’re applying for. Expand on certain aspects in detail to tell a story about your accomplishments, but don’t tell the reader what he or she already knows.

Design Elements

✓ Be consistent. Make sure that your resume and cover letter match in style and presentation.

✓ Keep it short. One page, at most (about 250–350 words). The hiring manager will admire your ability to be concise.

✓ Keep it succinct. Try to use short sentences instead of long ones, and try to keep each paragraph to five lines or fewer.

✓ Use numbers and metrics. These really make your accomplishments stand out and help draw the reader’s eye.

✓ Use boldface if you want to emphasize something, instead of underlining or italics.

✓ Avoid graphics, pictures, images, tables, etc.

✓ Use a common document type. Unless the employer asks for a specific format, prepare your cover letter as a Word document (.doc or .docx). Word documents, as opposed to PDFs or other file types, are the most common and are therefore the easiest to be emailed/attached, opened, and read.

✓ Format appropriately. Use a standard business letter format, listing your name and address, the date, and the recipient’s name and address first, followed by the salutation and substance of the letter. The main body of your letter will vary from industry to industry, but a rough outline looks like this:

  • Opening
    • State the position you are applying for, including any job posting numbers.
    • This is where you hook the reader in.
  • Main body
    • This should be one or two paragraphs in length.
    • How do you fit in? What do you bring to the table? How do your skills match those required for the position?
  • Closing
    • Thank the reader.
    • Show enthusiasm for the position.
    • Restate the best way(s) to contact you (phone, email).
    • Ask for an interview.

✓ Include white space (or negative space). This refers to margins (the areas between the main content and the edges of the page), gutters (the vertical space between columns), and the spaces between lines of type and graphics or figures. Having a balance between white space and content will keep your cover letter from looking cluttered.

✓ Use an appropriate font style, size, and color. Use a font that is easy to read and that doesn’t distract from your message. Fonts such as Arial, Calibri, Verdana, Times New Roman, Georgia, Lucida, Tahoma, or Trebuchet were designed for the web and are commonly accepted. The font size should be between 10 and 12 point, and the color should be consistent throughout (black).

✓ Use one-inch margins all the way around your cover letter. This will ensure that no information gets cut off if a paper copy is printed.

Spelling, Grammar, and Punctuation

✓ Attention to detail. Spelling and grammar are important indicators of a candidate’s attention to detail; they highlight defects instead of spotlighting qualities. It is nearly impossible to recover from spelling errors in your cover letter.

✓ Action words. Use words that convey action, such as advised, examined, oversaw, prepared, resolved, and compiled.

✓ Consistency. Be consistent with your punctuation throughout. This includes using only single or double quotation marks, using the serial comma consistently, and using only straight or curly quotes.

✓ Acronyms. Always make sure to spell out any acronyms in full upon their first use, followed by the acronym in parentheses.

✓ Editing. Make sure to take the time to thoroughly edit and proofread your cover letter. Even the smallest spelling mistake can have a disastrous effect, so pay extra attention when reading through this document. You may even want to use a professional editing service to have an extra set of professional, discerning eyes catch any errors you may have missed. A hiring manager who sees mistakes in your cover letter won’t take you seriously and will think you are lazy, which also makes it more likely your application will be rejected.

✓ Punctuation. Make sure to use punctuation marks properly. Know the difference between a hyphen (-), an en dash (–), and an em (—) dash; when and how to use a semicolon (;); how to use a comma properly (,); and that a period (.) goes at the end of each complete sentence.

✓ Capitalization. Capitalize words correctly. Do capitalize names; proper nouns; names of cities, states/provinces, and countries; languages; company names; brand names; and months. Do not capitalize job titles (unless they come before a name); college/university majors; important-sounding career words that aren’t proper nouns; seasons; or directions.

✓ Style. Be formal in your letter, but don’t be afraid to let your personality shine through. Be true to yourself in your language and tone.

Bonus Tips for an Awesome Cover Letter

✓ Get to know the company’s culture (read its website; look at its LinkedIn page) so you can write like one of the team members and show that you’d be a perfect fit.

✓ Regardless of whether you’re fresh out of university or 10 years into the workforce, try to focus on your work experience, not your education.

✓ Be a storyteller. If possible, tell a story. Explain how you came to learn about this company; what brought you here? Try to connect in a way that makes you stand out from the rest.

✓ Show your future employer that: a) you’re going to excel in the position; b) you’re friendly and likable, and you get along well with others; and c) you’re going to be a great fit.

✓ Write like a real person—don’t be robotic and overly formal, but also don’t be super excited and so over the top that you seem disingenuous.

✓ Read over the company’s website and try to write in its “voice.”

✓ Show interest and enthusiasm about what you have to offer and what the company can offer you.

✓ Stay positive and focus on your strengths; don’t apologize for not having the right experience or exact educational background.

✓ Use an active voice instead of a passive voice.

✓ Be yourself, not fake or too formal. You want to appear sincere, approachable, and real, so make this come through in your writing.

Conclusion

So there you have it: the ultimate cover letter checklist. Remember, the cover letter is like peanut butter to jelly or cookies to milk—you can’t just submit one without the other when applying for a job. And, as you can see, the cover letter is a necessary (even mandatory) part of the job application process. Your resume isn’t enough, and most employers require that you submit a cover letter along with your resume to expand on your skills and to show how you’d be a perfect fit for the position. Taking into consideration things to include, things to avoid or omit, design elements, and spelling, grammar, and punctuation, you should be well on your way to crafting your best cover letter yet.

Filed Under: Business Tagged With: career, resources, resume, rw

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