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By writing much, one learns to write well.

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Learning Grammar through Reading: What Harry Potter Can Teach Us about English Grammar Rules (Week 1)

Homophones and the Philosopher’s Stone

Harry and Ron taught you about the bumpy roads that even the strongest of friendships sometimes must travel—even if you happen to be driving a flying car. Dumbledore taught you that you must be foolish to become wise, Voldemort taught you the meaning of the phrase “self-fulfilling prophecy,” and Hermione taught you the importance of paying attention in Herbology class if you ever plan to escape from a tangle with Devil’s Snare. I could go on for days about the valuable life lessons I’m sure you learned from reading Harry Potter, but instead, I think I’ll teach you yet another lesson.

Learning grammar through reading is a great way to pick up on the nuances of the English language while also learning about the culture of English literature. The Harry Potter series was originally written with a young adult audience in mind, which means that it is easy to read but still contains mature themes and a fantastic story arc. With that in mind, this seven-week-long series will use quotes from all seven Harry Potter books to unpack some common English grammar and punctuation rules. After all, what better way is there to learn grammar than with a little bit of magic?

WARNING: THIS POST CONTAINS SPOILERS. If you haven’t read the Harry Potter series, bookmark this page and come back after you’ve done so. I’m serious. Read it. Go. Now. Then come back. I’ll miss you.

Introduction to Homophones

We start our grammar quest at the beginning, with the first book in the series: Harry Potter and the Philosopher‘s Stone, or—if you’re in the US—Harry Potter and the Sorcerer’s Stone. Today we will use the story of Harry’s first year at Hogwarts to learn more about homophones. Homophones are words that sound the same but have different meanings. Some homophones are spelled the same, while others aren’t. An example of a pair of homophones is the words witch and which. Hermione Granger is a witch. Hermione must decide which is more important: following the rules or helping her friend defeat the Dark Lord. Homophones with different spellings are often mixed up by people who have trouble with spelling and grammar. In particular, there are three groups of commonly confused homophones.

Group 1: Their/There/They’re

 He couldn’t know that at this very moment, people meeting up in secret all over the country were holding up their glasses and saying in hushed voices: “To Harry Potter—the boy who lived!”

Their indicates possession. It means that something belongs to someone. In the above quote, wizards all over the country are holding up the glasses from which they are about to drink—their glasses—in honor of Harry.

There are some things you can’t share without ending up liking each other, and knocking out a twelve-foot mountain troll is one of them.

There is a somewhat tricky word to define, as it has several meanings. It can act as an adverb that indicates a place or a manner, or it can be used as a pronoun to introduce sentences in which the verb comes first, as in the above quote that begins with There are and explains just exactly how Hermione becomes friends with Harry and Ron. If it does not indicate possession and is not a contraction of they are, there is the correct spelling.

“Don’t worry, the Weasleys are more than a match for the Bludgers—I mean, they’re like a pair of human Bludgers themselves.”

They’re is a contraction: it is a combination of the words they and are. In the above quote, Gryffindor’s Quidditch captain, Oliver Wood, is talking to Harry about both Fred and George Weasley and how they are akin to Bludgers.

Group 2: Your/You’re

“Miss Granger, you foolish girl, how could you think of tackling a mountain troll on your own?”

There is nothing more embarrassing than getting in trouble with Professor McGonagall—except, perhaps, using the wrong your. Like their, your is a pronoun that indicates possession. In the above example, Hermione has told Professor McGonagall that she tried to take on the troll alone—that is, all on her own.

“I hope you’re pleased with yourselves. We could all have been killed—or worse, expelled. Now if you don’t mind, I’m going to bed.”

Just like they’re is a combination of the words they and are, you’re is a contraction of the words you and are. If you’re ever in doubt about which spelling of your/you’re to use, simply replace it with you are to determine if the sentence still makes sense. In the above quote, Hermione hopes that both Harry and Ron are pleased about their encounter with Fluffy, the three-headed dog. She’s a very smart girl, but I think her priorities are a bit off sometimes.

Group 3: To/Too/Two

“It does not do to dwell on dreams and forget to live, remember that.”

Like there, to is a difficult word to concisely define, as it has many definitions. It can act either as a preposition or an adverb. In the above quotation, Professor Albus Dumbledore imparts some of his famous wisdom, advising Harry to leave the Mirror of Erised behind. A word to the wise: if Albus Dumbledore gives you advice, you listen. If Albus Dumbledore tells you to hop around on one foot wearing a tutu, you do it. He’s Dumbledore, guys. He’s Dumbledore.

“There is no good and evil, there is only power, and those too weak to seek it.”

Too is an adverb with two possible meanings: it either means additionally or as well, or it refers to an excess of something, as in the above quotation from Professor Quirrell. Quirrell is paraphrasing Lord Voldemort here when he explains that an excess of weakness—or too much weakness—is the only thing stopping some people from pursuing and acquiring power. Remember what I just said about listening to Dumbledore? Yeah, the opposite rule applies to Voldemort. He’s Voldemort, guys. Voldemort.

“Oh, honestly, don‘t you two read?”

The definition of two is simple. This spelling refers to the number 2. In the above quotation, Hermione is questioning Harry and Ron for not knowing what the philosopher’s stone is. She is asking whether the two boys read, hence the spelling of two. This is something I often ask pairs of people who say they’ve never read Harry Potter.

Conclusion

This concludes our look at Harry Potter and the Philosopher’s Stone. Don’t forget to check out next week’s post, where we’ll take a look at commas using Harry Potter and the Chamber of Secrets.

What Different Book Editing Jobs Are Available?

Book editing jobs don’t all have the same job description

If you like to read books and want to pursue a career in editing, it makes sense to consider book editing jobs. When you start to look into this career path, you will find there are many kinds of book editing jobs. A book is written by its author, of course, but it is also the result of the work of many different editors. Take a moment to read through the different descriptions of book editing jobs to decide which specific position to aim for.

Acquisitions Editor

Among all the different types of book editing jobs, acquisitions editor is probably the cream of the crop. This is the job people may think of when the term “book editor” is used. The acquisitions editor is sometimes called the acquiring editor or developmental editor. Editors in these positions get to commission new books for the publishing houses they work for. This gives them a lot of power, and they can make or break writing careers. The acquisitions editor works closely with the author to develop a book. For nonfiction books, this involves outlining the topics that the book should cover as well as defining the chapters, establishing the order of those chapters, and working with the writer to specify the requirements for each chapter. In fiction, the acquisitions editor may ask for changes in the book’s plot or character development. Despite all the power and glamour, this can be the most stressful of book editing jobs. If a new book fails, the acquisitions editor’s job and reputation are at risk.

Line Editor

Someone working as a line editor is probably on his or her way up. This is the next step down from the acquisitions editor’s job and involves a lot of the more mundane tasks of editing a book, without the power and influence enjoyed by acquisitions editors. A line editor also has one of the least defined of book editing jobs. In some publishing houses, the line editor’s and acquisitions editor’s jobs are merged into one position. In larger companies, the acquisitions editor commissions books and deals with the authors, while the line editor is involved in behind-the-scenes work involving the requirements for the book and the assessment of the results.

Copy Editor

Copy editing is probably the best way for non–book editors to get a foot in the door when looking for book editing jobs, and there are many resources available to help copy editors build their skillset and establish themselves in the industry. Copy editing for a book is not that different from copy editing for a magazine, newspaper, or website, so if you want to leverage your previous copy-editing experience, this is the position to aim for. As a copy editor, you will be checking the spelling, grammar, and consistency of the writing. You will also be looking for duplication and irrelevant passages that you can remove to tighten up the book.

Other book editing jobs

Typesetting and proofreading are two book editing jobs through which the publishing house has a last chance to see that errors get caught. Typesetters sometimes need to adjust text slightly in response to the layout. Proofreaders have to catch spelling and other mistakes in the final version of the book before it is sent to the printer.

 

8 Reasons Your Website Is Failing to Increase Your Conversion Rate

The Internet is a huge network of people, businesses, information, and services striving to attract the most visits to their respective websites. When you first launch your business website or service, the process of attracting potential customers can be overwhelming. Your website is probably one of many that offer similar products. Despite this, you can set yourself apart from competitors and increase your sales in two ways: attract more potential customers or increase the conversion rate of the customers already visiting your website.

Optimizing your website to increase conversion rates is therefore an important component of any online marketing strategy. A conversion rate is the percentage of visitors to your site that take the action you desire them to take, whether that means filling in their information to become a lead or buying a product or service to become a customer. Many factors contribute to successful conversion rates, and you can make a number of small changes to your website’s design, content, and accessibility to boost your lead conversions or sales. Maybe the number of visitors to your website has stagnated, or maybe it’s growing, but why aren’t those visitors turning into customers? Below are eight potential problems your website is facing and eight solutions that will help you optimize your website and increase the conversion rate of its visitors.

1. Your website design is outdated.

On average, it takes less than a second for a visitor to judge your website (and business) based on its design and overall aesthetic appeal. People are more likely to buy from a business that presents itself in a way that appeals to them visually. This is bad news if your design is outdated or unprofessional, with clashing color schemes, mismatched fonts, unprofessional images, or too much information crammed into a small space.

Solution: Simplify your design and choose an attractive and consistent color scheme that compliments your business and the aesthetic of the customers to whom you want to appeal. Create an attractive and obvious header image that showcases the name of your business so your customers know they are in the right place. Understand and use font hierarchy so the most important information you need a new visitor to know stands out from the smaller print. Avoid large blocks of text on your main pages. They can overwhelm visitors who are new to your product or service—leave the more substantial content for the blog posts, ebooks, and other great resources your website has to offer.

2. Your call to action (CTA) isn‘t the first thing your visitors see.

This step is crucial for increasing conversion rates. Is it clear what you are offering and how potential customers can obtain your product or service? Depending on your business, your call to action could be a free service quote, a subscription, a free trial, or a consultation. All these lead a potential customer to a purchase and should be among the most prominent elements of your website.

Solution: Be bold and make your CTA as obvious as you can. Create an attractive, easy-to-see button to advertise what you have to offer, and be sure to place it prominently.

3. Your website doesn‘t load quickly.

When more people can find your business’s website, you have more potential customers. Are your products and services easy to find? Customers who run into problems loading pages, face long wait times to see information, and encounter broken links or other errors are customers who will most likely go somewhere else with their business.

Solution: Optimizing your website for all browsers and mobile devices, such as smartphones and tablets, will naturally increase your conversion rate. Invest in a hosting service that ensures your information loads quickly. Make sure that all pages on your website load properly and that all links work.

4. Your website lacks great content about what you have to offer.

Your website is built and your product or service is available, but you are still having trouble attracting visitors and converting those visitors into leads or customers. People tend to buy from companies that not only have something to sell but also have knowledge to share.

Solution: A great way to attract visitors and convert them into customers is to create great content. Become an authority in your niche to increase your visitors’ confidence in your company and product. Consistently writing helpful articles and engaging content related to your business will help solidify your reputation as an online resource that people will return to again and again.

5. Your navigation is complicated.

Too many options can be overwhelming. Does your website do a great job of leading customers to the information they want to find? How navigation is addressed in your website design is one of the most important factors in increasing conversion rates. Visitors who can’t find what they need quickly and easily will most likely not turn into customers.

Solution: Check out how your competition handles website navigation. Often, certain types of businesses have a recognizable system that works efficiently to get visitors where they want to be. Keep menus simple and clean, and lead your customer to information by presenting it in a progressive and intuitive way.

6. Options to purchase aren‘t immediately clear.

A website for a product or service should make it easy to purchase that product or service. Navigating to products should be easy and intuitive with clearly defined menus. Once a visitor is viewing a particular product, it should be easy for that visitor to find the Add to Cart button and become a customer.

Solution: Make every effort to create an easy-to-use ecommerce system with visible “Buy” buttons and checkout options. Finding product categories or services on your main page should be quick and easy. Avoid complicated menus.

7. Your content isn‘t honest and authentic.

If you’re the owner of a small online business, you’re responsible for many different things. You want to add content that attracts visitors and increases your conversion rates, but you’re not sure how to write it.

Solution: The key is to be transparent about who you are and what you do. People are more likely to buy from you if they recognize that real people are behind the online business. Try to convey this through your content in a way that makes your visitors more likely to connect with what you have to offer and become customers. Be open about your products and services and about the availability of both.

8. Your website isn‘t up front about purchasing or product information.

It can be hard to compete with other online businesses, some of which may have a much larger following than you. Reputation and word-of-mouth testimonials are just as important online as they are in real life. How do you go about building trust to convert more customers?

Solution: Building trust and a great reputation online can take time. Offer customer reviews so that first-time visitors can gain an idea of how previous customers feel about your product or service. Be transparent about your return policies and shipping fees, and make it easy for each customer to track their transactions so that they can see exactly where their purchase is.

 

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