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Top 5 Web Development Tools

Awesome web development tools to give your website an edge

Developing a new website for your business is an exhilarating experience. You need to work through designs for all the pages your site needs and decide how visitors will move from one page to another. You may decide to pay for expert skills for the design, the build, or both. Custom web development is a fairly straightforward task, thanks to the wide range of web services and tools now available. You can do the web development and design yourself or use web development services. Whichever path you choose depends on your confidence and your computing skills.

A number of web services now offer online templates that automate the web development and design process, making custom web development a task that anyone can perform. Consider the web development tools outlined in this review before you decide whether you can tackle the job yourself.

1) Balsamiq

Balsamiq may influence your decision about whether to perform your own web development and design. This easy-to-use web service enables you to create mock-ups of your webpages. If you want to have the program on your computer so you can work with it offline, Balsamiq offers a downloadable version. Nowadays, you have to produce several different versions of your site because people may access it from desktop and laptop computers as well as smartphones. The mobile versions of your webpages will require different layouts because a phone screen is much smaller than a laptop screen. This makes custom web development a little more complicated than it was a few years ago. Creating mock-ups of your pages before the final build means you can test their appearance and get feedback from others on the look and feel of your new site before you go to the trouble of building it.

2) 99 designs

If you aren’t going to do your own web development and design, you need to find someone to do it for you. 99 designs enables web designers to showcase their abilities and pitch for work. You fill out an online form with your requirements and specify how much you are willing to pay. This information is then accessible to freelance web designers, who come up with a pitch and post their ideas for your project. The competition closes after seven days, and you pick the design you like the best. Don’t forget to specify that you need SEO web development, because that will get you search engine-friendly web services built into the submitted designs.

3) Amazon

You probably know Amazon as an online retailer. The company extended its platform from selling books to creating a marketplace for a wide range of products. Selling online requires many specialized web services, not just web development and design. For example, you will need a shopping cart and some form of payment processing. Amazon Web Services helps users of the Amazon platform set up their online shops through a series of web development tools. You can create your own pages online with the Amazon templates, which simplifies the decisions that must be made in custom web development. Amazon is highly experienced at web marketing, so you can be sure that its templates include search engine optimization, thus guaranteeing SEO web development for your enterprise. Another advantage of Amazon Web Services is that the company is so well known; plenty of blogs and web development and design advice sites can give you tips specifically related to using Amazon Web Services. Some small businesses, however, may find Amazon’s standardized design procedures too restrictive for their needs.

4) Wufoo

If you like the idea behind Amazon Web Services but want a little more originality in your web development and design, take a look at Wufoo. This company offers web development services similar to Amazon’s in that you can create your own pages using templates. However, one big limitation in Wufoo’s web development tool is that it is restricted to producing forms. Forms can be used not just to input data but also to display it. If you have a catalog of products, you can set up input forms that only you can access and then construct the main product pages of your site as forms to display search results based on the data you input into your database. But not every website needs input forms, and those that do have forms also need other pages that are not centered on forms. However, you can integrate your Wufoo forms into an Amazon shop. Websites are more than just the layout you see in the browser. Often there are complicated behind-the-scenes programs and databases at work in a webpage. Wufoo generates all these programs for you. Handling forms input, storing the input data, and accessing it is a complicated programming task, so if you need forms on your site, look into Wufoo.

5) Swiftype

Swiftype won’t help you with your web development and design, as it isn’t a web development tool; however, it is a search facility that you can integrate into your website. A search facility is more complicated than just an input field labeled “Search.” The search engine needs to index the site and record keywords against different points in your webpages. Swiftype stores this information on its own server, and the Search button on your site prompts a call to a program on its computer. This may slow the response of the search, depending on the performance of the Swiftype computer and the speed of the Internet connection when a user tries the function.

Considerations

If you are completely new to web development and design, Amazon Web Services is probably the best solution for your custom web development project. The limitations of design decisions in this system will actually help you get the job done, and the automatic integration of a shopping cart and payment processing simplifies the work you need to do to get your online shop running. If you don’t need to collect payments through your website but have a lot of products to display, you might be more interested in Wufoo’s web development services, where you get more design options but fewer services. The prototyping facilities of web development tools such as Balsamiq will enable you to test the usability and visual appeal of your planned webpage layouts. Remember to create mobile-friendly versions of all your pages, and check them out on a range of devices before settling on your design.

Why Keyword Research Isn’t as Hard as You Think

Research: You dreaded it in high school, you learned to loathe it during college or university, and you swore an oath to avoid it as much as possible after graduation. Now you’ve started your own business, and you’re working on optimizing your website for search engines. You can’t help but notice that the word “research” keeps creeping up everywhere. It’s not just any research—it’s keyword research, and you have no idea how to do it. You don’t want to know how to do it. You swore off formal research long ago, and you’re determined to stick to your convictions.

Well, my stubborn friend, it’s time to start breaking some oaths, because keyword research is an inevitable necessity of search engine optimization (SEO). Here is a simple guide to teach you how to do keyword research. I promise to make it seem as little like research as possible, though I do have to point out that your reading this article is actually research. (Sorry to burst your “keeping-my-oath-no-matter-what” bubble.)

Step 1: Use Common Sense

You’ve used a search engine before, right? Unless you’ve been living in a cave for the last two decades (in which case I applaud your business aspirations), there’s no way you aren’t extremely familiar with search engines like Google. Because you already have lots of experience as a searcher, the initial stage of keyword research is easy. All you have to do is think about what you would search for if you were looking for content like the content you’re trying to optimize. So, first you need to pick the page(s) you’re optimizing.

Let’s start with an obvious one—your home page. If your company sells energy-efficient lightbulbs, your home page is basically going to say, “We sell this specific type of lightbulb because it’s better than other lightbulbs.” So, what would a searcher type in if they were looking for a company like yours that they didn’t yet know existed? Make a list of possible search terms. For example:

You can also conduct keyword research before you write a blog post. Think broadly about the topic you’re hoping to write about. Again, make a list of possible words and phrases people could type to get them to a blog post about that topic. If you complete your keyword research before writing something, you can integrate those keywords more organically into your prose, which will help you avoid keyword stuffing (which is including keywords too frequently, making your writing sound awkward and unnatural).

Step 2: Start Your Research

Now that you have a general list of keywords to investigate further, you’re going to need to use a keyword tool. The most common tool for keyword research is the Google AdWords Keyword Planner. Plug the list of potential keywords and phrases you came up with in the first step into the Keyword Planner.

The first thing you need to look at is the average monthly search volume for each keyword or phrase you’ve searched. Discard low-volume keywords. You might also need to get rid of keywords with extremely high search volumes, especially if these words are not directly related to your page. For example, the keyword “lightbulb” will have a much higher search volume than “energy efficient lightbulbs,” but the latter will be more likely to attract the right kind of visitors to your site: visitors who are more likely to convert to leads and then to customers. Finally, check the level of competition for each search term; the higher the competition level, the less likely you are to rank high for that keyword.

Step 3: Check Out Your Competition

Okay, so you’ve narrowed your first list down according to search volume. You should have a considerably shorter list to work with now. The next step is to see what your competition is up to. This part is simple. Just search for each potential keyword and see what results you get. If the results page is dominated by major brands or giant companies, don’t use that keyword. You’re not going to beat gigantic brands for the top spot, and if your site never makes it into at least the top 10 of the search page results, no one is going to click on you. You’ll have better results if you use a less popular keyword but make it into the top results for that keyword.

The other thing you need to do in this stage is to ensure that your keyword or phrase means what you think it means. If your search term tends to get results about something completely unrelated to what your company is selling, you need a new keyword.

If you complete the third step and find none of your original keyword ideas work, never fear! Go back to the second step, and look at the keywords suggested by Keyword Planner. Then proceed to the third step again.

Step 4: The Final Step

Congratulations! You’ve learned how to do keyword research. The next step is integrating those keywords into your copy for maximum SEO benefits. Check out this article to learn where you can place those well-researched keywords you’ve decided to use.

Top 6 Online Tools for Operations

Operations management is the process of running the day-to-day functions of your business. Although these functions tend to be the main activities of a business, most small-business owners tend to slip into a routine and rarely examine these tasks to form an operations strategy. Taking just a little time to consider these things will enable you to identify operational weaknesses in your organization and start to think about what tools could assist you in improving the efficiency of your business processes.

New, cloud-based services can help any business save money and improve efficiency through proper operations management. You don’t have to be an online business to benefit from these online tools for operations. Take a look at this list of the latest tools for operations, and see whether any of these would fit your business’s needs.

1) Yammer

“Collaboration” is a buzzword in business at the moment. Basically, it means keeping team members informed. In the old days, managers would send endless streams of memos to keep everyone informed. The most recent method of collaboration is based on email systems. Yammer is a business collaboration platform that mimics social media sites like Twitter and Facebook. Yammer is a cloud-based service, so your employees out in the field, such as the sales team, can access the network on their smartphones. You can also integrate the applications you use in your day-to-day operations. As Yammer is all about business collaboration, very small businesses would probably not find a social network like Yammer suitable for their operations strategy.

2) Carbonite

One service that no business should overlook is data backup. If your laptop gets stolen or your hard drive crashes, the loss of data could ruin your business. Carbonite is one of many cloud-based services specializing in data storage. A major benefit of Carbonite is that it is affordable and scalable. It is not one of those tools for operations that suit only multi-employee businesses. Sole traders and small businesses also need to build data recovery into their operations strategy, and Carbonite has a range of plans to suit all business sizes.

3) Trello

Trello is a business collaboration tool that could also be used by a sole trader for operation organization. The user assembles all the information for a project onto a board, which can then be accessed by others; it is a way of allocating tasks to a team or just gathering all your thoughts in one place. Because Trello is a cloud-based service, the boards you create can be accessed from any other device, including a tablet or a smartphone. So, if you are a decorator or a handyman, you can compose a library of guides and checklists at home or at the office and then access that information when you are out on site. Trello combines many tools for operations, such as a calendar for scheduling and a method for centralizing project documentation.

4) NetSuite

NetSuite is a big system that covers all operations management for a company. Its tools for operations include an enterprise resource planning (ERP) system that covers financial functions, such as accounting, financial planning, order management, invoicing, and bill paying. The NetSuite ERP system is the world’s most implemented cloud-based service for operations management. It enables you to track inventory, order supplies, and write sales orders. The system also helps you ship packages and issue invoices to customers. The company also offers a customer relationship management (CRM) module that controls the customer contact aspects of operations management. NetSuite isn’t designed for small businesses—the NetSuite website only mentions midsize businesses and enterprises—so the product is less suitable for entrepreneurs and small businesses.

5) Deputy

Deputy is one of the tools for operations in this list that focuses on the workforce management aspects of your operations strategy. This is a cloud-based service, so information you post in your Deputy system can be accessed from mobile devices—making it a business collaboration platform as well as a scheduling and task allocation system. The operations management functions of Deputy are comprehensive. Nevertheless, sole traders or small partnerships probably wouldn’t benefit from the team management and business collaboration aspects of the system enough to justify Deputy’s expense. Consultancies and agencies, however, would find this a useful tool for operation organization.

6) AOMi

AOMi stands for Active Operations Management International, but you don’t need to be a multinational to run your operations management through this system. The “international” part of the name just refers to the fact that the company is active in many different countries. AOMi is probably the most targeted of the tools for operations in this list in that it doesn’t focus on business collaboration or form part of an ERP system. It is specifically targeted at supporting operations management. The AOM methodology focuses on staff allocation and goal setting. Many businesses overlook the concept of capacity when planning their operations strategy. AOMi starts with HR capacity, including the availability of in-house skills and outsourced services. If your business has many employees, or if you operate with independent contractors to fulfill your orders, you would benefit from the performance and resource utilization capabilities of this system.

Considerations

As you work through this list of reviews of tools for operations, you will probably see immediately which of these systems match the needs of your business. If you are a sole trader or a small business with very few employees, you probably wouldn’t need the business collaboration features of some of the products in this list. Some of the systems reviewed here, such as NetSuite and AOMi, are better suited to midsized companies with a number of employees and sales activities to track. Other services, such as Trello or Carbonite, fulfill operations management needs of all sizes of businesses.

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